MAM

Total Sports ,Asia enters, fashion arena

MUMBAI: Trying to take fashion beyond the realm of the elite of Indian society and making it relevant and accessible to common people! That is what sports marketing firm Total Sports Asia (TSA) is looking to do. For this purpose it is organising a series of fashion events in India.

The first of these Shoppers Stop Fashion Week takes place in Pune from 6-8 May 2005.

 

 

The main elements of the Shoppers' Stop Pune Fashion Weekend are:

Promotions: A Canter branded with event images hits the streets of Pune today 2 May. It is targetting key areas to create awareness and encourage participation in the contests. The Canter is funky with lights flashing and music playing. An M.C. communicates while models walk the canter depicting the essence of the Fashion Weekend.

Loreal Paris Cover Girl Hunt - This involves searching for the face of the Fashion Weekend. Girls aged 16 to 28 can participate.

Happy Dent Miss Beautiful Smile - This searches for the most appealing smile capable of turning heads with just one flash of the teeth.

 

 

The Runaway Model Hunt for boys and girls -

This competition is the search for the best male and female model to walk the talk. Here, the attitude rules. Participants have to be in the age group of 16yrs to 28yrs of age.

The L' Oreal Beauty and Skin Makeovers -

Experts from L'Oreal will be rendering their services using specialised L'Oreal Skin Care and beauty products to registered applicants giving the clients a complete briefing of the benefits of using L'Oreal products

The finale on 8 May will see what TSA claims is the longest ramp ever seen by Pune in line with international pr?t showings in international runway shows of Milan and Paris. The designers participating in the fashion show are Rocky S, Raghavendra Rathore, Suneet Verma, Shantanu and Nikhil, Ashish and Smita Soni.

 

 

The title sponsor of the event is Shoppers' Stop. The associate - sponsors are Computer Associates, L'Oreal and Happy Dent. The official partners are The Herald, Barista, Jazz by the Bay at E-Square, Crossword. While no broadcaster has been roped Total Sports Entertainment India (TSEI) MD Navneet Sharma says that the company is talking to fashion broadcasters for covering the event.

Sharma says, "After Pune we will organise a fashion event in Bangalore in June. Over the course of the year we are looking to bring events like this to the Metros. Our aim with this endeavour is to continue to exponentially impact the lives of individuals and brands who seek entertainment through sports, music, films and all other activities which make them enjoy life to the fullest.

"We deliver television programming which is tailored to 'wow' the audience through leading television broadcast partners and by creating unique and unprecedented events which promote brand communication through interweaved synergies. TSEI now has created a unique first of its kind in the Fashion genre- the first Shoppers Stop's fashion weekends across the cities of Pune and Banglore."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Mullen-Lintas_0.jpg?itok=GzUA2t-i
Fossil assigns creative mandate to Mullen Lintas

Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/ROB.jpg?itok=JAlomE5a
Rob Norman quits GroupM

MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Pidilite_Fevikwik.jpg?itok=UAziQ8rm
Pidilite celebrates 'Khushiyon ke chand pal' in new TVCs

MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,' which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Saregama.jpg?itok=1SR7fwYS
Saregama makes digital audio players cool again

MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and even the 80s have touched India like few other things have. Several generations have grown up on singers like Rafi, Lata, Mukesh, Kishore, Sahir, Majrooh, RD,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/bat.jpg?itok=vbyPYfgk
Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/commerce.jpg?itok=e57FM29_
Emerald Media leads $65 mn funding round in aCommerce

MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and e-distributor in four markets for over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/wat.jpg?itok=IXRXfgmW
WAT’s Your Big Idea​ 2.0 receives over 240 entries this year

WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/burbon.jpg?itok=4am9uIHN
Bourbon celebrates friendship in new TV commercial

MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Timex%20800x800.jpg?itok=YTIcYEQV
Timex, Blink launch smartwatch to help you stay fit

MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories