MAM

Yamaha Motors launches its new 100 CC bike 'Libero LX'

MUMBAI: Yamaha Motors turns on the heat in 100cc biking with the launch of Libero LX. The latest offering from Yamaha come from the current need of the two-wheeler market which sports a new fuel indicator panel and a new air induction system.

 

 

Highlighting the launch of the new Libero LX Yamaha Motor India CMD H. Yanagi said, "The Libero LX will set new standards in the executive commuter category and will be backed by the international Yamaha experience and technology. With the launch of the new Libero LX now and CRUX S last month, we have embarked on an aggressive marketing strategy by giving a fresh look to our bikes and expect to tap a larger commuter base in the Indian two-wheeler market."

The new Libero LX has a new look, improved engine performance, fuel efficiency and a better road grip. The new front panel with the fuel indicator in the Libero LX allows the rider to conveniently assess mileage, by the fuel quantity left in the tank. The speedometer has been redesigned.

 

 

Libero LX comes with an air induction system (AIS)which has a modified head cylinder and a new oxidizing catalyst inside the muffler to meet the emission norms for 2005. The breather pipes and AIS intake hose have been connected to the air filter to ensure the flow of filter air to the engine to enhance the engines performance. And also increases the life of the engine.

The new seat is designed to improve the rider's ground contact while keeping the knee bending angle when riding within comfortable limits. Dynamic graphics on fuel tank, cover tails and side covers enhance the visual appeal and give the bike its special shape and look.

The bike also has a new mounting arrangement with TFF assembly that allows ease of serviceability. Clutch and brake wires sport a new design without adjusters at the top. The front and rear tyres sport a new pattern for better road grip in all kinds of weather conditions. Taillight with multi reflectors provide increased road safety to the rider in the night. The new Libero LX comes with a price of Rs. 46,566.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Sarfaraz_Khimani.jpg?itok=AX6eI_6L
Starcom's Performics.Convonix becomes digital & SEO partner of Jeep India

MUMBAI: Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1.jpg?itok=-Ezsecu6
Dentsu buys Pune's Sokrati, rebrands Merkle India

MUMBAI: Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/sports5.jpg?itok=u-lAQRy8
Samsung is presenting sponsor for Star broadcast of British Premier League

Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/gurukul.jpg?itok=bPkYLh9n
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator's Gurukul

Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/suhas.jpg?itok=4sIdtyGy
Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Anupam%20Roy_1.jpg?itok=XGD4mlA1
JSW portable slag cement TVC launched

MUMBAI: ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Untitled-1.jpg?itok=--vdD5Ui
Brand Street sets up fourth branch in Chennai

MUMBAI: Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Sreeram...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Aditya_Birla_Fashion.jpg?itok=MSuO2mO0
Aditya Birla Fashion embarks on national expansion

MUMBAI: Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/guest.jpg?itok=aSc2eH-h
Guest Column: Start-up hacks: A cheat sheet for success

With the convergence of technology and media, we are witnessing tremendous activity in the start-up space.  From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers.  Surprisingly not all of them are covering all their bases to crack...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories