Tata Motors showcases mini-truck Tata Ace

BANGALORE: Close on the heels of their recent offerings on March 2005 - the Globus and the Starbus range of contemporary buses, India's auto major Tata Motors Ltd. (TML) showcased their latest commercial vehicle offering Tata Ace at Bangalore.



Executive director-Commercial Vehicles Business Unit TML Ravi Kant said that development of road infrastructure in the country has led to the increase in the distribution of goods across India, based on the hub and spoke model.

"Witnessing the significant growth in the sub 1 ton payload category which was currently being serviced by the three-wheeler segment, TML decided to develop a reliable and cost-effective 4 wheeler for the sub-1 ton payload category with a water cooled, twin cylinder diesel engine, after detailed surveys and studies in India and around the world, especially in India and China. Tata mini-truck belongs to a totally new category in the Indian commercial vehicles segment. It is also among the few mini-trucks in the world to be powered by a diesel engine," he said.



The Ace has an ergonomically designed, all steel cabin with a display of car-like features including two-toned seats, clear instrument cluster, utility trays, magazine pockets, twin blade-twin speed wipers and combination switches. The fully loaded Ace can reach speeds of up to 65 kmph as against the average 45 kmph speed of three-wheeler having a similar payload.

The vehicle is powered by an altered two-cylinder Indica engine which delivers a maximum hp of 16 @ 3200 rpm and a maximum torque of 3.8 mkg at 2000 rpm.



TML's current manufacturing capacity is 30000 vehicles per year, which can be doubled with a minimal amount of investment. Rs.1.8 billion has been invested in the development, design, R & d and manufacturing facility. TML's existing infrastructure, facilities have been generally used and manpower drawn from other TML operations which have been seeing improvement in productivity, and hence would be unaffected by the reduction of their labor force.

Latest Reads
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated as COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories