Gaming major IGN Ent. retains Creative Artists Agency to develop TV projects

MUMBAI: IGN Entertainment, the gaming information network and provider of file distribution, digital retail and in-game technology, has retained Creative Artists Agency (CAA), the entertainment agency to facilitate the development of television projects based on IGN's brand and gamer lifestyle content.



In addition to broadening IGN's own audience base, this effort would be to provide television networks new, engaging programming for the young male demographic. IGN Entertainment's flagship website,, reaches the highest concentration of 18-34 year old males online, according to Nielsen//NetRatings @Plan Spring 2005 release.

"IGN is one of the biggest names in video gaming," said CAA's Games department co-head Larry Shapiro. "The unique combination of their brand within gaming, their gaming and entertainment content, and the size of their audience will create opportunities in television, music, live events, and other areas."



"IGN is broadening its reach beyond the Internet and into new media and entertainment channels," said business and corporate Development Richard Jalichandra, of . "CAA's expertise and leadership in the industry will provide invaluable guidance as we expand into mainstream entertainment."

IGN Entertainment operates many of the Internet's destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males. The company's properties include, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox, 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached 24 million users worldwide(a) in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the US.


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