Mary Kay yanks ad campaign with 'Desperate Housewives'

MUMBAI: Mary Kay cosmetics sold on Wisteria Lane may soon be passé. The beauty care major has decided to suspend its advertising plans for ABC's superhit series Desperate Housewives.

The moves comes after Mary Kay Corp. was severely criticised by a conservative Christian group for associating with a show that espoused "loose morals".



Interestingly, the 'American Family Association' (AFA) chairman Don Wildmon questioned the very premise of Mary Kay cosmetics advertising on Desperate Housewives, as he stated that the company's official philosophy stood for God coming first, family second and career third. As Desperate Housewives is a show that showcases infidelity, seduction and promiscuity, Wildmon questioned the very alignment of the brand fit with the show.

"Many women who are loyal to Mary Kay are drawn to the company for its official philosophy `God first, family second and career third," said Wildmon on the group's Web site. "This advertising decision represents a break from those values."



The American Family Association and its website which touts itself as 'America's Largest Pro-Family Action Site' seems to have had many a grouse against the the hit ABC dramedy in the past as well.



Apparently, the Dallas-based cosmetics giant has decided to gop in for damage repair by rejigging its advertising plan for this summer and fall, partially as a result of calls from concerned employees and Mary Kay customers as well as due to the AFA's strong comments.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories