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Bose Corp in growth mode, to open 15 outlets in two years

BANGALORE: Bose Corporation India, which currently has seven company outlets in India, is looking to strengthen its presence in the market. "We plan to bring the number of our outlets to 15 in the next two years", says BCIPL GM Ritesh Pandey while speaking with Indiantelevision.com on the sidelines of a press conference for the launch of their 'Wave Music System'.

 

 

"All our stores are company owned, hence our growth had been slow earlier on, However, the Indian customer is now knowledgeable and are aware about our products, improvements in technology, we supply, even in two and three tier cities," added Pandey.

To enable customers across the country to connect with the company and have access to their offerings, a central support cell accessible on 1-600-11-2673 operates seven days a week from 9 am to 7 pm.

 

 

"We offer products ranging from around Rs.7, 000/- to the Rs.2, 50,000/- range. We have the numbers in the lower end and the upper end price range, and we are quite comfortable with this", said Pandey.

 

 

"The TVC on ESPN Star will continue during the Wimbledon", said Corporate Communications head Nandita Sood. "The ad was created by ESPN with inputs from us. We generally advertise in the print media. The creative is in-house, and we don't have any agency as such for our campaigns. Agencies are hired on case to case basis. We do have some outdoor hoardings, but not much."

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