McDowell’s associates with Brilliant Entertainment to launch 'Listen' - Indi-music platform

MUMBAI: The entertainment agency, Brilliant Entertainment Network has launched 'Listen,' a platform solely dedicated to promoting music of different genres from across the Indian Sub Continent. Pioneering this initiative, Brilliant Entertainment today kicked off 'Listen's' first eight city concert tour, with McDowells No. 1 as the lead sponsor titled 'McDowell’s No. 1 - 'Listen - India Tour 2005'. Postioned as the biggest music tour of India, the tour will feature some of the talented music artists from the sub-continent.



The McDowell’s No. 1 Listen India Tour 2005's Delhi leg of the India tour will witness eight international artists from the subcontinent performing at the Dilli Haat Grounds in Pitampura in the capital on 1 June. The artists include Rabbi Shergill of 'Bulla' fame, Strings (Pakistani Band), homegrown Bombay Vikings, Shibani Kashyap, Indian Idol Abhijeet Sawant, Kailash Kher and Punjabi Pop artist Mika.

This initiative is the first attempt of McDowell’s to associate with a long term Indi- music platform.

Speaking at the launch of LISTEN, Brilliant Entertainment Networks director Raman Raheja said, "Concert business in the West is very organised with established platform in the international music industry. Going by Pollstar estimates, the concert industry segment generated to the tune of 2.5 billion dollars in 2003 and 2.1 billion dollars in 2002 and nearly 1.75 billion dollars in 2001 with the limited but celebrated talent they possess."



Juxtaposing this against the availability of huge talent pool that the Indian Subcontinent has to offer, the concert industry in this region has the potential to surpass its western counterparts", Raheja further added.

Speaking on the occasion, McDowell’s North UB COO – spirits division Ashwin Malik said that the brand has been associated with international music artists like Bryan Adams, Mark Knoffler, Enrique Iglesias and many more through the entertainment platform ‘Mera No. 1 Entertainer’. "We are now associating with the 'Listen India' platform since many No.1 artists are performing and this music genre has a huge fan following across the country."



Pegged as the biggest platform created so far to popularise music from the Indian subcontinent, McDowell’s Listen’s India’s first tour will cover 8 cities - Ludhiana, Delhi, Jaipur, Lucknow, Kolkata, Bangalore, Hyderabad and Mumbai.

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