McDowell’s associates with Brilliant Entertainment to launch 'Listen' - Indi-music platform

MUMBAI: The entertainment agency, Brilliant Entertainment Network has launched 'Listen,' a platform solely dedicated to promoting music of different genres from across the Indian Sub Continent. Pioneering this initiative, Brilliant Entertainment today kicked off 'Listen's' first eight city concert tour, with McDowells No. 1 as the lead sponsor titled 'McDowell’s No. 1 - 'Listen - India Tour 2005'. Postioned as the biggest music tour of India, the tour will feature some of the talented music artists from the sub-continent.



The McDowell’s No. 1 Listen India Tour 2005's Delhi leg of the India tour will witness eight international artists from the subcontinent performing at the Dilli Haat Grounds in Pitampura in the capital on 1 June. The artists include Rabbi Shergill of 'Bulla' fame, Strings (Pakistani Band), homegrown Bombay Vikings, Shibani Kashyap, Indian Idol Abhijeet Sawant, Kailash Kher and Punjabi Pop artist Mika.

This initiative is the first attempt of McDowell’s to associate with a long term Indi- music platform.

Speaking at the launch of LISTEN, Brilliant Entertainment Networks director Raman Raheja said, "Concert business in the West is very organised with established platform in the international music industry. Going by Pollstar estimates, the concert industry segment generated to the tune of 2.5 billion dollars in 2003 and 2.1 billion dollars in 2002 and nearly 1.75 billion dollars in 2001 with the limited but celebrated talent they possess."



Juxtaposing this against the availability of huge talent pool that the Indian Subcontinent has to offer, the concert industry in this region has the potential to surpass its western counterparts", Raheja further added.

Speaking on the occasion, McDowell’s North UB COO – spirits division Ashwin Malik said that the brand has been associated with international music artists like Bryan Adams, Mark Knoffler, Enrique Iglesias and many more through the entertainment platform ‘Mera No. 1 Entertainer’. "We are now associating with the 'Listen India' platform since many No.1 artists are performing and this music genre has a huge fan following across the country."



Pegged as the biggest platform created so far to popularise music from the Indian subcontinent, McDowell’s Listen’s India’s first tour will cover 8 cities - Ludhiana, Delhi, Jaipur, Lucknow, Kolkata, Bangalore, Hyderabad and Mumbai.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories