Interactive Television weaves brand promos around 'Bunty aur Babli'

MUMBAI: Interactive Television Pvt. Ltd., a pioneer in the rapidly expanding movie marketing industry in India, has come up with innovative promotions for brands like Fair Ever, Nyle Shampoo (Cavin Kare) and Veet in the movie Bunty aur Babli.

The movie stars Amitabh Bachchan, Rani Mukherjee and Abhishek Bachchan.


Interactive Television offers services to its clients ranging from sponsorship of films, film festivals (urban and rural), ticketed film promotions, in-film branding, in-theater branding, special screenings and premieres.

The company has planned a series of exciting and fun filled brand promotions for their client's Cavin Kare.



For Cavin Care, the promotions kicked off on the day the movie released across 32 cinema halls ? 16 in UP and Maharashtra each. The promotion includes the following: ad film on both the brands to be aired in all the screens, free sampling of both the products and exciting contest during the movie with prizes to be won.



The promotions for Veet will start from 3 June in the following cinema halls: DT Gurgaon, Wave Noida, PVR Saket, Priya and Chankaya.

Interactive Television is a seven-year old company with offices in Delhi, Mumbai, Bangalore, Calcutta, Hyderabad, Chennai.

The company has been responsible for immense value adds to promotions for corporates like Samsung, HLL, Maruti, ITC Foods, HLL, SAB, UB, Reckitt Benckiser, Hutch, Start Movies, Zee Cinema, Aviva, ABN Amro, ICICI, ESPN, Godrej, Spice Telecom, Hero Honda, Seagram, GPI, Coca-Cola, Nestle, Dabur, BPL, LG, Perfetti, Bacardi and Eveready.

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