BBDO New York triumphs at Fab Awards

MUMBAI: BBDO New York was named Agency of the Year at the 2005 International Food and Beverage Awards (Fab). This is the only global competition dedicated exclusively to honouring advertising in the food and drinks categories.



BBDO received the most nominations and awards (16 in total) for work on behalf of eight different brands. Award-winning work spanned press, posters and television and included advertising created for Pepsi, Diet Pepsi, Snickers, M&M's, Aquafina, Mountain Dew, Sierra Mist and Guinness.

More than 2,500 entries from 60 countries were received. Earlier this year, BtoB magazine named BBDO New York the best large-size b-to-b shop, citing work on behalf of FedEx, Cingular, GE, Office Depot and Visa.



BBDO New York chairman and cheif creative officer David Lubars said, "Our goal is to deliver great work for all of our clients. It's tough enough to create one great ad. To be recognised for work spanning eight different brands is truly rewarding. To all our clients at BBDO New York and throughout the BBDO network, thanks for creating an environment where great ideas and great creativity can flourish."



Founded in 1999, the Fab awards are a specialised award that recogniae the importance of exceptional creativity in building brands in the food and drinks categories. Since its inception, the number of entries has grown dramatically, and now exceeds more than 2,500pieces from over 60 countries. Categories include confections and snacks, dairy products, baking and sweet foods, pet foods, health foods, savory foods, alcoholic and non-alcoholic drinks and retailers.

Awards were presented in television, posters, press, radio, below-the-line, integrated campaigns,

packaging and new media.

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