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Tam to hold industry workshop along with Ad Club

MUMBAI: Tam Media Research and Ad Club of Mumbai will be holding a one day workshop for the media industry titled - "Effective Media Decisions – Tam gives you the edge."

The workshop will be held on 31 May at Ad Club Mumbai and is meant for advertisers, broadcasters, planners and ad agencies.

 

The workshop kicks off at 9:30 am and goes on till 5:30 pm. The various sessions has been power-packed with modules that focus on topics such as advertising planning, broadcast management, PR and content analysis.

 

 

Says Tam Media Research CEO LV Krishnan, "We firmly believe that learning ought to be both ways. At this Workshop, not only do we get to share our national and international experience but also learn from the industry. The Tam team has devised a special package that will cater to members across organisations and managerial levels. We are eagerly looking forward to share and learn. It is very encouraging to learn that executives from various organisations across Delhi and Kolkata are also going to be attending this session."

 

 

The topics that will be covered by experts from Tam Media Research are:

Value of Measurement

Painting the big picture and use of measurement

Tam Media Research CEO L V Krishnan

What sways the eyeballs

Sensitivity case studies of Indian TV viewership

Tam Media Research VP Atul Phadnis

Do you have an appointment with me tonight?

Designing program promotions for maximum audience ROI

Tam Media Research sr. brand manager S-Group Amogh Dusad

Are you CONTENT with it?

Effect of content on viewership

S-Group brand manager Mangesh Kulkarni

Myth Busting on Measurement Avenue

The science of TV viewership measurement

TAM Media Research manager – measurement science Ajith Nair

Exp-LOGO-sion

Non-TVC brand placements measurement

Tam Media Research marketing manager, AdEx India Devendra Deshpande

Who moved my Media Plan?

Pre-Plan Vs Post Plan measurement

TAM Media Research senior advisor Purvi Kumar

What’s the News today?

The REAL approach to PR tracking and measurement.

TAM Media Research associate director, Eikona PR Track Soni Khushlani

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