MAM

Ad Agencies Guild of Delhi plans electronic ROs for members

MUMBAI: The Advertising Agencies Guild of Delhi (AAG), which has been trying to encourage their 35 member ad agencies towards total automation of their media functions, has tied up with leading IT vendor Mediaware Infotech Pvt Ltd for offering their software at special prices to member agencies.

AAG was established in 2004 to present a united front - a strategy to get better deals and offers from media owners and various other service providers

 

 

Last year AAG tied up with the Indian arm of international media house Carat India to take advantage of their planning services and consolidate media negotiations and buying. However, due to some complexities, this model is yet to take off.

 

 

"Activities like media buying and media planning is a high-level activity which requires a minimum level. The idea was to raise our minimum levels. Automation, computer literacy will raise the average level of each of our member agencies. Finally, our members need to adopt a common platform for electronic release orders (ROs), invoices and reporting which Mediaware is in the process of putting in place," says AAG president Kunal Lalani.

 

 

Mediaware Infotech conducted a special training-cum-demonstration session, on 25 February for the AAG members at the India International Centre. Apart from in-depth software features, the session covered new products released, connectivity to media planning software, new products and modules in the pipeline and a discussion on electronic ROs, invoices and estimates.

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