MUMBAI: Paap ka Anth, the two-minute thriller
produced by Zee Cinema last year, won the channel its first Abby award.
The movie, starring critically acclaimed actor Vijay Raaz, bagged
a gold for media category at the recently concluded Abby Awards 2005.
Speaking
about the victory Zee Cinema business head Bharat Ranga said, Paap
Ka Anth, Zee Cinema has created an innovative revolution in the
Brand promotion history of Indian Television. We are extremely pleased
that our efforts have been recognized and awarded at the highly acclaimed
awards. It is our endeavour to pursue innovative methods of communicating
our brand value to our audiences and will continue to use newer techniques
to promote our brand."
FCB Ulka executive director Sashi Sinha said, "We
have always believed in providing strong strategic inputs to Zee Cinema.
Paap ka Anth has been in line with bringing out the brand values
and what Zee Cinema stands for the viewers. It is an occasion of tremendous
joy for FCB Ulka that it has been able to get these accolades for
Zee Cinema."
Zee Cinema associate VP Prakash Ramchandani said, " It is
highly satisfying that the initiatives taken have worked and have
been recognised. FCB ULKA, our partners have put in a lot of effort
and have very creatively communicated the strategy that was outlined
for the brand".
Speaking
about the victory Zee Cinema business head Bharat Ranga said, Paap
Ka Anth, Zee Cinema has created an innovative revolution in the
Brand promotion history of Indian Television. We are extremely pleased
that our efforts have been recognized and awarded at the highly acclaimed
awards. It is our endeavour to pursue innovative methods of communicating
our brand value to our audiences and will continue to use newer techniques
to promote our brand."