Yahoo! India launches 'Mobile Mega Fest'

MUMBAI: Marking the 10th anniversary of it's parent company, Yahoo! India today announced the Yahoo! Mobile Megafest, an offer for mobile users across the country. Staring 21 March , mobile consumers will get an opportunity of downloading select ringtones, wall papers, polyphonic tones, mobile games, logos and picture messages free of cost through the Yahoo! India shotcode 8243.



Yahoo has also tied up with all its cellular partners like Hutch, Orange in Mumbai, Airtel, Oasis Cellular, Escotel, Aircel, Spice and Dolphin in Mumbai for coming up with this never before mobile offer in the country. For entering into this world of free mobile content, all a consumer needs to do is: SMS the word 'Free' to 8243.

Yahoo! India Mobile head Vishal Maheshwari said, "Yahoo! India's mobile content, whether its ringtones, wall papers or java games is becoming a craze among the mobile users. Yahoo being one of the first providers of Short code access content is keen to expand the market for content based services, both in terms of attracting non users as well as increasing the depth of consumption among existing subscribers. We feel the Yahoo! Mobile Megafest will accomplish a lot of good for the mobile community's a whole in terms of expanding the market for mobile content."



During the Yahoo! Mobile Megafest, consumers can download unlimited content from a chosen list; whether it's ringtones from latest Bollywood tracks, or fast paced mobile games like Desert Rally or Banana split no download fee will be charged. Only standard operator charges for SMS to shortcode 8243 will apply during this Megafest.

Normal download costs vary (depending on the operator) from Rs. 7 - 10 for ringtones to Rs. 50 - 99 for mobile games. For wall papers the standard rate of download is Rs. 10, for polyphonic tones its Rs. 10 -15, while the rate for downloading a logo or a picture message could vary from Rs. 3 - 8. Consumers will be freed of these charges during the Yahoo! India Mobile MegaFest. The Yahoo! Mobile Megafest will be on from March 21st to March 31st 2005.

"I request all Yahoo! India mobile users to participate in the Mobile Megafest and make Yahoo!'s 10th Anniversary celebrations a huge success in India. It's a once in a lifetime opportunity for mobile lovers." concludes Maheshwari.

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