| Speaking to Indiantelevision.com, on the occasion
of the launch, Krishnamurthy said, "The Invisible CEO
was the name given to me by the industry as they kept hearing and
reading about me, but they never saw me. My philosophy is that my
work should speak for me and not vice versa."
He added that this book was not about advertising but it was about
sharing his thoughts with others. "It is not a book on management
or a case study book. It's an honest, no-nonsense book, which has
been told from the heart and with great passion," he said.
The Invisible CEO promotes the age old belief that 'If you
can dream it, you can do it.' Da Cunha, on the other hand said,
"Invisibility is a very desirable thing and Krishnamurthy had
made it not just an art but a strategy. By being low profile, he
projected the profile of the agency and not his own, which did wonders
for the agency."
Dwelling on some of the points that come across through the book,
Da Cunha said that advertising still had to create distinctive brands
and add value to the product and service and to achieve that advertising
had to be simple, focused and refreshing.
The core of the book resonates with the following theme - "No
matter how different you are, or how much of an 'odd man out' you
feel, if you believe strongly enough and long enough, it is possible
to continue to be who you are and to make as success out of doing
what you love."
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