MAM

Mudra's "Invisible CEO" AG Krishnamurthy launches book on memoirs

MUMBAI: At the peak of his career, unlike most CEOs and chairmen, he was never present at the "right places" at the "right time" and that's how he got the label of being "The Invisible CEO". That's AGK Brand Consulting chairman and ex-chairman and managing director of Mudra AG Krishnamurthy. Hence it doesn't come as much of a surprise when he titled the book on his memoirs as The Invisible CEO.

 

 

The book was launched at Crossword book store in Mumbai on 1 March by ad guru and theatre personality Gerson da Cunha. Also present at the launch were Tata Asset Management chief marketing officer Issac Jacob, JWT ex-national creative head Deepa Kakkar and Rediffusion DYR president Ram Sehgal.

 

 

The Invisible CEO is a repertoire of deep thoughts and reflections of Krishnamurthy and throws light on "The Mudra Story: What I Have Learnt and What I Have Liked." The book also includes a critique of brands and advertising.

 

 

Speaking to Indiantelevision.com, on the occasion of the launch, Krishnamurthy said, "The Invisible CEO was the name given to me by the industry as they kept hearing and reading about me, but they never saw me. My philosophy is that my work should speak for me and not vice versa."

He added that this book was not about advertising but it was about sharing his thoughts with others. "It is not a book on management or a case study book. It's an honest, no-nonsense book, which has been told from the heart and with great passion," he said.

The Invisible CEO promotes the age old belief that 'If you can dream it, you can do it.' Da Cunha, on the other hand said, "Invisibility is a very desirable thing and Krishnamurthy had made it not just an art but a strategy. By being low profile, he projected the profile of the agency and not his own, which did wonders for the agency."

Dwelling on some of the points that come across through the book, Da Cunha said that advertising still had to create distinctive brands and add value to the product and service and to achieve that advertising had to be simple, focused and refreshing.

The core of the book resonates with the following theme - "No matter how different you are, or how much of an 'odd man out' you feel, if you believe strongly enough and long enough, it is possible to continue to be who you are and to make as success out of doing what you love."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/bridge.jpg?itok=Je7LdW85
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/fore.jpg?itok=aIqqdk_F
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/ipsos.jpg?itok=zzzebW8d
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/garnier.jpg?itok=J2O4E9Ju
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/tata.jpg?itok=U-5_2MJK
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories