MAM

Vyas Giannetti sets shop in Delhi, appoints Roy as head

MUMBAI: Vyas Giannetti Creative (VGC) has set shop in Delhi and has appointed Euro RSCG's Anjan Roy to head the operations. Roy was with Euro RSCG for over six years in roles varying from client servicing, strategic planning and media.

 

 

In his last assignment at Euro RSCG, Roy was heading the Delhi office of Euro RSCG’s media specialist arm, MPG (Media Planning Group). During his stint at Euro, Roy has been the head of the Philips Consumer Electronics business at the agency's Mumbai office till 2001 after which he sharpened his strategic planning and new business skills for a couple of years before moving to Euro's Delhi operations in 2003.

 

 

Prior to Euro RSCG, Roy has handled the advertising accounts of leading brands like HSBC, Lakme Lever, DCM Group while in Mudra and Enterprise.

VGC vice president Atul Hegde says, "VGC has been on a very high growth pace in the last 12 months and now we have upped the pace even more. Last month we had Sanjay Sipahimalani joining as executive creative director and now we have Anjan. VGC will be uniquely positioned in Delhi, which really lacks a ‘creative specialist’ communication outfit."

 

 

On making the change from media AOR operations to a sharp and talented creative agency, Roy says, "Having worked for over 10 years in diverse disciplines within an agency like account management, strategic planning and media, it’s clear to me that in complex and competitive times like ours, it is only the end product of creative differentiation that will make or break not just brands but businesses. And even the biggest brands have realized that it is fatal to ignore that – and to that end VGC was a clear choice. Since no agency in Delhi comes even close to us in terms of quality of work and talent."

On the roadmap for the Delhi operations, Preeti Vyas Giannetti says, "In the trajectory of scaling up on creative excellence and with the help of an excellent team it was only natural for us to seek another orbit in Delhi. VGC Delhi, will carry on the strive for creative excellence for all its brands."

Vyas Giannetti Creative's client portfolio includes Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories