BANGALORE: Vernacular Journalism received yet another
boost with the launch of the new daily "Usha Kirana". The
new publication for the Vijaya Karnataka group is a sister publication
of Vijay Karnataka - the Kannada Daily that transformed the vernacular
newspaper scenario in Karnataka in a span of just 5 years.
In a period of just 3 years Vijay Karnataka claims
that it overtook newspapers with an established history to emerge
as the state's number 1 daily with a circulation today that is close
to 5, 76,000. Vijaya Karnataka has a network of 500 journalists. Vijaya
Karnataka claims to be the only daily to offer 18 supplements that
encompass a range of topics of interest to different segments of the
reader community.
Usha Kirana, the new offering from the Group will be published from nine centers.
Usha Kirana is also the first Kannada Newspaper to launch nine simultaneous
editions available all across the state because of an effective
distribution network that the group has established across the state.
The new daily was launched at a ceremony on 3rd March, with luminaries
such as Infosys Foundation Chairperson Mrs. Sudha Murthy, Lokayukta
Justice N.Venkatachala, and Kannada Sahitya Parishad President Mr.
Chandrashekara Patil present at the occasion.
