Tam announces '05 Knowledge Series

MUMBAI: Tam Media Research has announced the Tam Mate Knowledge Series for 2005 specially devised for advertisers, broadcasters, media planners and advertising agencies. This, according to the company, is an effort towards better understanding and use of media research.



In addition, the exercise will also cater to educational institutes that have made valuable academic contributions in the field of media at large. Tam Mate Knowledge Series are held with a group or a combination of advertisers, broadcasters and media planners through a closed door session. Discussions are done on various issues and trends revolving around the subject of media research. Interested participants can attend these series through application only.



"Tam Mate Knowledge Series has assumed a very important role in today's media industry ever since this initiative was instituted three years ago. With the kind of support and encouragement that this initiative has received from industry members at various management levels, our session has turned out to be one of the most sought after annual events by industry professionals. The intensity and diversity of subjects discussed and shared during these sessions contribute towards a very healthy debate resulting in a constructive learning session for not only the participants but also the Tam session specialists. One of the most sought after sessions by the industry has been when Tam shares various different caselets on viewership changes due to content, promotion, distribution and many other factors. In fact, these kinds of insights reflect the power of Tam's Peoplemeter Study," says Tam Media Research vice president Atul Phadnis.



Tam Mate Knowledge Series is scheduled for every alternate Tuesday starting 15 March and will be held for industry members across markets. "Each Tam Mate Knowledge Series is designed keeping in mind the specific and detailed requirements of each participant," adds Phadnis.

Tam Media Research today provides information and specialised analysis in the field of TV viewership, ad monitoring and spends analysis in TV, newspapers, magazines and radio through AdEx India and PR and editorial content measurement through Eikona PR Track.

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