Tam announces '05 Knowledge Series

MUMBAI: Tam Media Research has announced the Tam Mate Knowledge Series for 2005 specially devised for advertisers, broadcasters, media planners and advertising agencies. This, according to the company, is an effort towards better understanding and use of media research.



In addition, the exercise will also cater to educational institutes that have made valuable academic contributions in the field of media at large. Tam Mate Knowledge Series are held with a group or a combination of advertisers, broadcasters and media planners through a closed door session. Discussions are done on various issues and trends revolving around the subject of media research. Interested participants can attend these series through application only.



"Tam Mate Knowledge Series has assumed a very important role in today's media industry ever since this initiative was instituted three years ago. With the kind of support and encouragement that this initiative has received from industry members at various management levels, our session has turned out to be one of the most sought after annual events by industry professionals. The intensity and diversity of subjects discussed and shared during these sessions contribute towards a very healthy debate resulting in a constructive learning session for not only the participants but also the Tam session specialists. One of the most sought after sessions by the industry has been when Tam shares various different caselets on viewership changes due to content, promotion, distribution and many other factors. In fact, these kinds of insights reflect the power of Tam's Peoplemeter Study," says Tam Media Research vice president Atul Phadnis.



Tam Mate Knowledge Series is scheduled for every alternate Tuesday starting 15 March and will be held for industry members across markets. "Each Tam Mate Knowledge Series is designed keeping in mind the specific and detailed requirements of each participant," adds Phadnis.

Tam Media Research today provides information and specialised analysis in the field of TV viewership, ad monitoring and spends analysis in TV, newspapers, magazines and radio through AdEx India and PR and editorial content measurement through Eikona PR Track.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories