Andhra's cable operators explore additional revenue streams

BANGALORE: Some of Andhra Pradesh's cable operators have taken up an innovative business plan to make full use of their customer base.

These cable operators will be channelising their resources to deliver other services including courier, bill payment, ticket booking and delivery of pre-paid cards.



The decision to pursue other revenue streams is perceived as a survival tactic in the wake of competition from Reliance, Tatas with their Optic Fiber Networks and the DTH.

Hyderabad-based Cablenet Courier and Services Pvt. Ltd., the company which initiated the idea, has signed up some of the local cable operators for its courier delivery. The company has also started Andhra Pradesh State Road Transport Corporation (APSRTC) ticket booking services.



CNC is also going to deliver Pre-Paid cards of all the Telecom companies through the cable operator delivery system. Another area of interest as per a company source is address verification for banks and finance companies.

According to CNC MD P Ramu, the company wants all the local Cable TV operators of the state to evolve as multi-service and multi-product distribution such as door delivery services for FMCG products, insurance services, recharge Pre-Paid and A to Z Services for clients.



CNC claims to have 312 servicing destinations and 75 hub offices across Andhra Pradesh. According to officials, it has already tied up with 200 of the 400 cable operators in Hyderabad. The cable operator does not have to pay any deposits for a franchise. Only an online computer system is a must to keep track of every article. CNC provides the software and training, the cable operator has to arrange to operate the system.

The company charges Rs five for local deliveries, Rs 40 for domestic deliveries and anywhere from Rs 300 to Rs 900 depending upon the zone per 500 gms for international deliveries. Rs Two per delivery is paid to the cable operator.

Latest Reads
Himalaya launches first brand campaign

Wellness company, The Himalaya Drug Company launched its first brand campaign, - 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

MAM Media and Advertising Ad Campaigns

The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

MAM Marketing MAM
Big B launches campaign for Lux Inferno ahead of winter

LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc.

MAM Media and Advertising Ad Campaigns
Fruitbowl Digital Is The Agency Of Record For A&O Realty

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch which included two undisclosed finalists.

MAM Media and Advertising Account
Bisleri says not every bottled water is Bisleri

Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers--to such an...

MAM Media and Advertising Ad Campaigns
MS Dhoni becomes the face of BharatMatrimony

Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

MAM Media and Advertising People
iProspect appoints Vishal Shah, Asad Khan as senior directors

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency. With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast...

MAM Media and Advertising People
MS Dhoni to captain Officer's Choice Blue

Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. 

MAM Media and Advertising People
Exide Life Insurance urges to strengthen Diwali checklist

This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories