Andhra's cable operators explore additional revenue streams

BANGALORE: Some of Andhra Pradesh's cable operators have taken up an innovative business plan to make full use of their customer base.

These cable operators will be channelising their resources to deliver other services including courier, bill payment, ticket booking and delivery of pre-paid cards.



The decision to pursue other revenue streams is perceived as a survival tactic in the wake of competition from Reliance, Tatas with their Optic Fiber Networks and the DTH.

Hyderabad-based Cablenet Courier and Services Pvt. Ltd., the company which initiated the idea, has signed up some of the local cable operators for its courier delivery. The company has also started Andhra Pradesh State Road Transport Corporation (APSRTC) ticket booking services.



CNC is also going to deliver Pre-Paid cards of all the Telecom companies through the cable operator delivery system. Another area of interest as per a company source is address verification for banks and finance companies.

According to CNC MD P Ramu, the company wants all the local Cable TV operators of the state to evolve as multi-service and multi-product distribution such as door delivery services for FMCG products, insurance services, recharge Pre-Paid and A to Z Services for clients.



CNC claims to have 312 servicing destinations and 75 hub offices across Andhra Pradesh. According to officials, it has already tied up with 200 of the 400 cable operators in Hyderabad. The cable operator does not have to pay any deposits for a franchise. Only an online computer system is a must to keep track of every article. CNC provides the software and training, the cable operator has to arrange to operate the system.

The company charges Rs five for local deliveries, Rs 40 for domestic deliveries and anywhere from Rs 300 to Rs 900 depending upon the zone per 500 gms for international deliveries. Rs Two per delivery is paid to the cable operator.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories