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Indiantelevision.com's Media, Advertising & Marketing Watch

Andhra's cable operators explore additional revenue streams

By TARO W
Indiantelevision.com Team

(2 March 2005 6:00 pm)

BANGALORE: Some of Andhra Pradesh's cable operators have taken up an innovative business plan to make full use of their customer base.

These cable operators will be channelising their resources to deliver other services including courier, bill payment, ticket booking and delivery of pre-paid cards.

The decision to pursue other revenue streams is perceived as a survival tactic in the wake of competition from Reliance, Tatas with their Optic Fiber Networks and the DTH.

Hyderabad-based Cablenet Courier and Services Pvt. Ltd., the company which initiated the idea, has signed up some of the local cable operators for its courier delivery. The company has also started Andhra Pradesh State Road Transport Corporation (APSRTC) ticket booking services.

CNC is also going to deliver Pre-Paid cards of all the Telecom companies through the cable operator delivery system. Another area of interest as per a company source is address verification for banks and finance companies.

According to CNC MD P Ramu, the company wants all the local Cable TV operators of the state to evolve as multi-service and multi-product distribution such as door delivery services for FMCG products, insurance services, recharge Pre-Paid and A to Z Services for clients.

CNC claims to have 312 servicing destinations and 75 hub offices across Andhra Pradesh. According to officials, it has already tied up with 200 of the 400 cable operators in Hyderabad. The cable operator does not have to pay any deposits for a franchise. Only an online computer system is a must to keep track of every article. CNC provides the software and training, the cable operator has to arrange to operate the system.

The company charges Rs five for local deliveries, Rs 40 for domestic deliveries and anywhere from Rs 300 to Rs 900 depending upon the zone per 500 gms for international deliveries. Rs Two per delivery is paid to the cable operator.

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