O&M's Sinha wins the WPP Atticus Grand Prix yet again

MUMBAI: In a rare feat of intellectual achievement, Ogilvy & Mather India Discovery vice president Kunal Sinha has won the top honour in WPP Group plc's annual Atticus awards for original published thinking in the marketing services, for the second time.



His entry -- The Future of Technology and its Impact on our Lives -- was chosen unanimously by the judges – HSBC group general manager marketing Peter Stringham, Market Leader editor Judie Lannon and Sunday Times business editor William Lewis – as the best contribution. He will receive the specially minted Atticus statuette and a cash award of $10,000 from WPP CEO Sir Martin Sorrell in London, later in the year.



Sinha's thesis is an exercise in anticipating the future, as it explores the web of interconnections between technology creators, users and forecasters, to uncover those possibilities that hold the key to making technology brands successful.

All this leads to a driver-model for technology brands. He last won the Grand Prix in 1996 for his paper -- Communication Effect – A Reevaluation of Beliefs -- and is the only person in WPP history to have won it twice. Sinha's previous Grand Prix was won when he was with Thompson Social.



Ogilvy Worldwide chairman Shelly Lazarus said, "Beating 285 entries from all across WPP to win the Atticus Grand Prix is no easy feat, but to have done it twice is extraordinary. It speaks of the brilliant work Kunal and the Ogilvy India Discovery team does every day. With this award they bring glory to all of us at Ogilvy."

Ogilvy India and South Asia CEO John Goodman said, "This is an amazing achievement and brings great honour on Ogilvy India. We are truly proud of his achievement."

This is a second for Ogilvy India as well. In 1999, Venkitachalam Balasubramanium (now with Group M – ATG/MCI) had picked up the Grand Prix.

O&M India was the only WPP agency in India to be recognised at the Atticus Awards this year. It won a Certificate of Merit in the corporate category, for its compilation of award-winning communication effectiveness case studies - Effective Ogilvy. Incidentally, this casebook was edited by Sinha and designed by Sameer Sojwal and Yogesh Pradhan.

Ogilvy Discovery is the account planning, consumer insight and knowledge management unit at O&M India.

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories