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Mediaware Infotech launches TV deals management software

MUMBAI: Mediaware Infotech, the Mumbai India based IT solutions provider for the advertising and media industry has just announced their Television Deal Management Module.

At present, television buys are based on bulk commitments from media buyers. Commitments may be for a financial year or for a month. At times these are based on a property like Kaun Banega Crorepati or Who Wants to be a Millionaire? and sometimes for a channel.

 

 

The releases follow the deals and include paid seconds, free commercial seconds (FCT), bonus seconds - all of which need to be monitored and managed.

 

 

Mediaware's TV Deals Management Module helps every media buyer to record his deal details as it is designed to store crucial key data pertaining to each TV deal. Deals also get modified, aborted or terminated.

Every subsequent TV release could be linked to the appropriate TV Deal, yielding Deal Monitoring reports like Commitment v/s Consumption, summary and details of each deal, umbrella deals, incentives, etc. All these complexities are built into Mediaware Infotech solution.

"This year we have decided to develop the Middle East for business growth. Of course, our prime market is and will remain India - no question about that. In addition, we are looking at neighbouring countries too," says Mediaware Infotech vice president operations Deepak Chheda.

Mediaware Infotech Pvt Ltd specialises in IT solutions for the advertising and media industry. With over 500 installations in India and the Middle East, Mediaware offers solutions for ad agencies, media buyers, corporate advertisers, radio and TV channels, publications, outdoor agencies.

Mediaware also offers innovative solutions for integrating applications between agency, media buyer and advertiser, media owner using latest concepts and tools like e-documents (XML), client - web-server, instant messengers, etc.

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