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Percept/H to make promo spot for CNBC TV18's 'Storyboard'

MUMBAI: Percept/H stood tall among the 17 top agencies that were invited to pitch for a promo spot for CNBC TV18's ad show Storyboard.

Storyboard dissects and analyses the world of advertising and marketing. Agencies were invited to present ideas on how to promote Storyboard.

Each agency was given 10 minutes to present to a panel of judges that included no less than famed adfilm maker Prasoon Pandey, Tata Motors' Rajiv Dube, Unilever's Dalip Sehgal, Spatial Access' Meenakshi Madhvani and CNBC TV18's Anuradha Sengupta.

 

 

The evaluation format was such that only an outstanding idea would stand out since television cameras were switched on for the pitch and the jury was to decide spontaneously.

 

 

The votes were unanimous. Percept/H and Everest tied for first place. Speaking on the victory, Percept/H CEO Ajay Chandwani says, "The victory is particularly sweet since Percept/H beat off the challenge of all the biggies including O&M, Lowe, McCann, Leo Burnett, JWT etc."

The winning team from Percept/H included Elvis Sequeira, Prabhakar Mundkur, Rakhi Anand and Deborah Fernandes. Percept/H?s script for Storyboard will be produced and telecast over the next one month.

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