Promax&BDA India conference to be held on 11-12 July

MUMBAI: The Promax&BDA India conference 2005 will be held at the JW Marriott Hotel in Mumbai on 11 - 12 July.

The theme for the conference this year is - 'The Sticky Stuff: Applying New Glue Between Viewers, Ratings And Revenues.'

As India moves into an era of alternative delivery platforms, with direct-to-home (DTH) television and mobile telephony, Promax&BDA will dwell on the areas that will keep the viewers glued no matter what.



The speakers at this year's Promax&BDA include: ABC Network, USA senior vice president marketing Mike Benson, Channel [V] head honcho Amar Deb, McCann Erickson India president Santosh Desai, Bruce Dunlop & Associates, UK chairman Bruce Dunlop, Sony Entertainment Television, India business head Tarun Katial, Ink Project, Australia co-founder and creative director Ken Lambert, Kemistry, UK creative head and founding partner Graham McCallum, Comedy Central, USA vice president, on-air design Kendrick Reid, UTV Group, India founder CEO Ronnie Screwvala and Nickelodeon Asia, Singapore senior director, creative and show development Garry Sinclair.

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