UP's mango brand 'Nawab' launched Bangalore

BANGALORE: Uttar Pradesh Mandi Parishad (UPMP) has launched its mango brand 'Nawab' in Bangalore.

The company has branded three varieties under a common brand name 'Nawab' and has also roped in the National Agricultural Co-operative Marketing Federation of India Ltd. (NAFED) to market these varieties that are so popular in North India.



UPMP will launch the mango brand in Mumbai on 15 June, as per Dr. Ramesh Chandra Asst. Agricultural Marketing Officer, Bareilly. NAFED will market 'Nawab' mangoes in Delhi, Mumbai, Chennai, Kolkatta, Hyderabad, Ahmedabad, Bangalore and Chandigarh.

During their 2003 attempt, UPMP had tied up with the State Horticultural Department in Bangalore and sold around 100 tons of the Dashehari, Chausa and Langda varieties of the royal fruit. The Dashehari mango was the weakness of the erstwhile 'Nawab' of Lucknow says UPMP's press release.



NAFED Bangalore branch manager K M Ramamurthy plans to utilize the popular state-run "no profit-no loss" agricultural products selling HOPCOM outlets. He also plans to approach chains such as 'Foodworld', 'Fabmall' and 'Greens and Grains'.



Chandra says that the UP state government has earmarked a budget of a little more than Rs 10 million to market 'Nawab' globally; UPMP would be willing to shell in to meet shortfalls. UPMP will supply 3.5 kgs cases containing 9 mangoes each at rs.125 per case, which Ramamurthy says that HOPCOM's will probably sell at Rs 145 per case. UPMP had grossed around Rs 4 billion last year, of which Rs 500 million came from mangoes.

Latest Reads
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM
Regional representation in creative teams can help reduce blind spots: Karthik Srinivasan

If you’re not in tune with the intricacies of a different language, you’re going to land yourself in a soup. Just like Google’s voice assistant Alexa a few months ago when it had censored the word “chhod” (meaning ‘leave’ in English) from a number of popular Hindi songs, as it confused it with an...

MAM Media and Advertising Ad Campaigns
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories