JWT Worldwide announces new management structure for multinational accounts

MUMBAI: JWT Worldwide CEO Bob Jeffrey has announced a new management structure for the company's support of multinational clients in an effort to strengthen and grow these important relationships.



David Lamb has been named executive VP, director of multinational clients with direct responsibilities over five of the agency's worldwide clients. He will report to both Jeffrey and London-based JWT Worldwide president Michael Maedel, who share ultimate responsibility over all of JWT's multinational clients.

Lamb, who has been based in New York as JWT's worldwide director of account planning for the past four years, will assume responsibility for Unilever Foods, Diageo, Diamond Trading Company, Shell and HSBC. He will also lead the sharing of best practices among JWT's Global business directors in an effort to forge more integrated, expanded and stronger client relationships.



His tasks will further include the pursuit of new multinational client relationships. Meanwhile, JWT New York co-president Rosemarie Ryan will add to her responsibilities by taking on responsibility for four multinational accounts run out of the New York office. They include Pfizer, Cadbury (Americas), Schick and Kimberly-Clark. Ryan continues to report to Jeffrey.

Jeffrey says, "As one of the world's largest and most innovative global networks, we continually strive to provide exceptional service to our diverse roster of clients. This is yet another example of JWT pioneering new ways to offer global marketers the highest levels of intelligence and creativity. We are redefining the relevance of global agency networks for the 21st century."

New York and London are two of JWT's global centers of excellence for multinational clients. Lamb will be based in London, and will work closely with JWT Worldwide chief creative officer Craig Davis, who is also based there, and JWT UK and Ireland Group CEO Simon Bolton and JWT London executive creative director Nick Bell.



Maedel said, "David Lamb has proven himself to be a strategic resource time and again over his 20-year career at JWT. He has a keen ability to identify growth areas for our clients, and develop spot-on strategies that resonate with the consumer."

Lamb joined JWT London in 1984 as a graduate trainee. In 1986, he joined JWT Toronto to work on Unilever Personal Care. Three years later, he moved back to the UK, where he became the youngest-ever board director of the London agency.

Latest Reads
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories