Indian ads that can do it at Cannes 2005

MUMBAI: While none of the Indian ads made it to the Top 50 Leo Burnett Cannes Predictions 2005, the agency, however, did take opinions from all Indian creative heads to list their best ads that stand a chance of winning the coveted Lion at the Cannes ad festival.

The 52nd International Advertising Festival is scheduled to take place in Cannes, France from 19 - 25 June.

Some of the ads that the creative honchos felt would make it to Cannes were showcased at the Leo Burnett Cannes Predictions 2005 that was held in Mumbai on 10 June.



In the Print category, Ambience Publicis ads for Hit, Playwin, The Economic Times' supplement Brand Equity, Sanctuary magazine, Vicks Inhaler and Kama Sutra condoms were the ones that ranked high to win at Cannes this year.

On the other hand, Enterprise Nexus' print ad for Parle G and an ad for Reusing Paper figured as top contenders.



Leo Burnett's print ads for Atlas, McDonalds, Tide, Prerana and Sanctuary Asia stood tall to win a Cannes this year. Lowe's public service ad titled 'Death of emotions' and Friends of the Tree ad titled 'Save Trees, Trees Save' were among the shortlisted.

McCann Erickson's print ads for Band-Aid washproof, Big Babol and Hanes and Mudra's public service ads for Cehat, Sanctuary Asia and Reliance water pipes were the ones that the creative heads felt were good enough to win at Cannes.

On the other hand, O&M's ads for Pidilite Industries' Fevicol, Hot Wheels and Hutch were the chosen ones. Redifussion's print ads for Anacin, Colgate Navigator Plus toothbrush, Indian Oil's public service ads warning people not to drink and drive, Eveready batteries, BMC's public service ads to Save Trees titled - No Trees, No Water. No Water, No Trees, Nycil, Taj Garden Retreat and Indian Oil XtraMile; RMG David's print ads for Stronglas and Uniquely Singapore and Saatchi & Saatchi's ads for IV9 wine were the other coveted ones.

In the outdoor category, Ambience Publicis ads for Hit, Vicks Inhaler and Kama Sutra condoms; Enterprise Nexus' ads for Killer Jeans and Aim; Leo Burnett's ads for Atlas, Complan, McDonalds, Tide, Prerana, Bajaj Fans, Sanctuary Asia; Lowe's ad for Adopt a rare bird, Friends of the Tree; McCann Erickson's ads for Big Babol, Diet Coke; O&M's ads for HLL's Whiteness Soap, Fevicol; Saatchi & Saatchi's Chantilli, Head & Shoulders Menthol and were the ones that ranked high to win at Cannes this year in the outdoor category.

In the Radio category, Leo Burnett's spots for Koshish and McCann's spots for Tata Indicom and Hanes were the ones which were shortlisted by the creative heads.

In the television commercial (TVC) category, Contract Advertising has the following two commercials which are contenders: Listerine (park bench) and Mid Day (train).

On the other hand, Everest Brand Solutions' three ads for Tortoise (Ear, Knitting, Phone) were the ones that the agency felt stood a chance of winning a Lion this year. Earlier this year, Everest Brand Solutions won a Silver in the TVC category and a Gold in the campaign category for Tortoise at the Abby Awards.

McCann Erickson's ads for Hanes undergarments, which again were a hit at the Abby Awards this year, were among the strong ones from McCann that could win. Apart from this, ads for Chlormint Happydent and Prayas by McCann also figured.

Leo Burnett's public service ad for Autocar magazine; Lowe's ad for Basmati Rice, Greenply, Saint Gobain Mirrors and Samarat Tractors; O&M ads for Chocotella, Tata Safari, Star Care Heros Project and VIP Frenchie X were the ones that will be taken to Cannes.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories