Paro, Jassi's art jeweler opens outlet in Bangalore

BANGALORE: SIA Art Jewelry launched their first outlet in Bangalore today. This will be SIA's tenth in the country.

Jewelry from Sanjay Leela Bhansali's love saga Devdas titled the 'Devdas Collection' was also launched. The jewelry adorned by Aishwarya Rai in the movie crafted in Bengali legendary kundan style was unveiled.


SIA Art Jewelry has also been used by Kiron Kher in Hum Tum and by Rani Mukherjee in the upcoming film 1857 - The Rising. SIA Art Jewelry also boasts of the strong tie-up with many hit sitcoms including Jassi Jaise Koi Nahin for providing latest designer jewelry.

The collection showcased at the Bangalore outlet comprises over 200 designs and uses natural gems in various colors and cuts. The collection priced Rs 500 onwards caters to all preferences and features jewelry for all occasions' i.e. wedding, gifts, casuals and fashion. The range of jewelry include 'tikas', 'haath panja,' payal, kundan, rasrava, and a host of traditional wedding jewelry



SIA Art Jewelry operations manager Hitesh Chheda said, "Bangalore is a key market for us and we plan to set up 10 new stores across India in the current fiscal out of which two more will be opened to tap the southern markets. By the end of the year, we plan to set up stores in Hyderabad and Chennai."



He added further, "With international and cross-cultural trends coming in, jewelry is also evolving. Every one wants to look striking and different. With an increasing awareness of fashion trends and variety of jewelry available, jewelry shopping can be complex and confusing. Our collection addresses all these issues, where everything that a jewelry buyer might need."

"Today the jewelry industry is witnessing a change in the emerging lifestyle and buying habits. In India, the consumers are not looking at jewelry as a mere investment or savings. It has turned into a status and fashion symbol. It has also become an attractive gift option. Consumers are moving slowly away from contemporary jewelry to designer wear. They have also become very quality conscious," he said.

Regarding revenues Chheda said that they had grossed Rs 400 million and were bullish about revenues reaching Rs 1 billion with the addition of new outlets.

SIA Art Jewelry has also launched international franchise system to meet NRI's and overseas customers need.

Latest Reads
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies
StayUncle opens hotel rooms for LGBTQ

Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.

MAM Media and Advertising Ad Campaigns

Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories