Paro, Jassi's art jeweler opens outlet in Bangalore

BANGALORE: SIA Art Jewelry launched their first outlet in Bangalore today. This will be SIA's tenth in the country.

Jewelry from Sanjay Leela Bhansali's love saga Devdas titled the 'Devdas Collection' was also launched. The jewelry adorned by Aishwarya Rai in the movie crafted in Bengali legendary kundan style was unveiled.



SIA Art Jewelry has also been used by Kiron Kher in Hum Tum and by Rani Mukherjee in the upcoming film 1857 - The Rising. SIA Art Jewelry also boasts of the strong tie-up with many hit sitcoms including Jassi Jaise Koi Nahin for providing latest designer jewelry.

The collection showcased at the Bangalore outlet comprises over 200 designs and uses natural gems in various colors and cuts. The collection priced Rs 500 onwards caters to all preferences and features jewelry for all occasions' i.e. wedding, gifts, casuals and fashion. The range of jewelry include 'tikas', 'haath panja,' payal, kundan, rasrava, and a host of traditional wedding jewelry



SIA Art Jewelry operations manager Hitesh Chheda said, "Bangalore is a key market for us and we plan to set up 10 new stores across India in the current fiscal out of which two more will be opened to tap the southern markets. By the end of the year, we plan to set up stores in Hyderabad and Chennai."



He added further, "With international and cross-cultural trends coming in, jewelry is also evolving. Every one wants to look striking and different. With an increasing awareness of fashion trends and variety of jewelry available, jewelry shopping can be complex and confusing. Our collection addresses all these issues, where everything that a jewelry buyer might need."

"Today the jewelry industry is witnessing a change in the emerging lifestyle and buying habits. In India, the consumers are not looking at jewelry as a mere investment or savings. It has turned into a status and fashion symbol. It has also become an attractive gift option. Consumers are moving slowly away from contemporary jewelry to designer wear. They have also become very quality conscious," he said.

Regarding revenues Chheda said that they had grossed Rs 400 million and were bullish about revenues reaching Rs 1 billion with the addition of new outlets.

SIA Art Jewelry has also launched international franchise system to meet NRI's and overseas customers need.

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