MAM

CBS, ABC, Fox gain; NBC loses in upfront ad sales revenue

MUMBAI: US broadcaster CBS is poised to stop NBC's traditional dominance as the leader in ad sales at the annual "upfront" market for the 2005-2006 season.

 

 

CBS is expected to have secured ad commitments of about $2.6 billion for the upcoming season, surpassing NBC. ABC's figure has been put at around $2.1 billion. This total reflects an increase in year-to-year potential revenue of more than 30 per cent with approximately $600 million estimated for primetime sports sales, which includes Monday Night Football the National Basketball Association (NBA) and the Bowl Championship Series.

Fox is said to have earned around $1.6 billion. While NBC in the past has led the upfront market and earned around $2.6 billion last year media analysts predict that this time around the network stands to lose about $300 million in ad commitments after falling from first to fourth place in the 18 to 49 demo.

 

 

Advertisers have shown inteerst in CBS' two new crime dramas. In Criminal Minds in which a team of FBI experts try to plot the moves of psychopathic killers in advance. Meanwhile Close To Home sees a woman prosecutor tackling crimes behind suburbia's closed doors.

Media buyers have been quoted in reports saying that NBC was able to generate some interest with the Pentagon drama E-Ring and quirky comedy My Name is Earl. Media buyers though are less than optimistic about NBC's comic look at a fertility treatment center in the show Inconceivable.

 

 

Interestingly ABC's figure does not include Super Bowl XL which will air next year. This amounts to six weeks of primetime programming. ABC president of sales and marketing Mike Shaw said, "Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series. And the good news doesn't end at prime. We are also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this Shaw said, "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing. So having the right inventory to sell in scatter can give you a strategic advantage." Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

ABC finished the 2004-2005 season up 12 per cent in total viewers, up 16 per cent in the key Adult 18-49 sales demographic and up 15 per cent among adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mmt.jpg?itok=GdVy_UfQ
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/rohit%20sharma.jpg?itok=tNtj7niK
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/duroflex.jpg?itok=rvucXnXZ
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/PUBLICIS.jpg?itok=7e9GPfVd
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/SWIGGY.jpg?itok=8eWXDOK-
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mumbai.jpg?itok=L5jKu92v
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/finest.jpg?itok=YFPbi2Ok
Finest Belgian Chocolate Brand, Callebaut® announces the second edition of their Pan-India competition - Callebaut® Patissier of the Year

Extending its legacy in India, the finest Belgian chocolate brand Callebaut® has announced its search for India’s Callebaut® Patissier of the Year (CPY).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories