Reva to develop hydrogen fuel cell car; ad budget to grow

BANGALORE: Bangalore based Reva Electric Car Company Pvt. Ltd. (RECC) and Indian Oil Corporation (IOC) have signed a statement of intent to develop two fuel cell hydrogen vehicles for a pilot project.

The first one will roll out in the next six months and the second a year later. The pilot project has been initiated by IOC to develop a hydrogen fuel economy in India as an alternative to hydrocarbon fuels such as petrol and diesel.



"IOC is committed to providing majority of the funding for the project an will create a the hydrogen infrastructure first at its R&D Center in Faridabad followed Delhi and Agra", said IOC R&D director BM Bansal. "For successful commercialization of this technology, there needs to be low cost platform for fuel cell vehicles and infrastructure issues to be worked out," added Bansal, who happens to be the signatory from IOC's end.



"Fuel cell systems offer a promising technology of the future with advantages that include zero-emissions, high efficiencies and minimal noise," said RECC chairman Sudrashan Maini. RECC already has a prototype electric car with hydrogen fuel cell, which has been unveiled by President Kalam in 2004.



RECC is increasing its ad budgets also significantly. "We plan to increase ad budgets to Rs. 400 million this year, this will be much higher than the Rs. 400 million we've spent over the last four years since the launch of the Reva," said RECC deputy chairman and CTO Chetan Kumar Maini. "Rediffusion handles our account," he informed.

RECC has over 1000 Reva cars running globally, including 200 in the UK.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories