Reva to develop hydrogen fuel cell car; ad budget to grow

BANGALORE: Bangalore based Reva Electric Car Company Pvt. Ltd. (RECC) and Indian Oil Corporation (IOC) have signed a statement of intent to develop two fuel cell hydrogen vehicles for a pilot project.

The first one will roll out in the next six months and the second a year later. The pilot project has been initiated by IOC to develop a hydrogen fuel economy in India as an alternative to hydrocarbon fuels such as petrol and diesel.


"IOC is committed to providing majority of the funding for the project an will create a the hydrogen infrastructure first at its R&D Center in Faridabad followed Delhi and Agra", said IOC R&D director BM Bansal. "For successful commercialization of this technology, there needs to be low cost platform for fuel cell vehicles and infrastructure issues to be worked out," added Bansal, who happens to be the signatory from IOC's end.



"Fuel cell systems offer a promising technology of the future with advantages that include zero-emissions, high efficiencies and minimal noise," said RECC chairman Sudrashan Maini. RECC already has a prototype electric car with hydrogen fuel cell, which has been unveiled by President Kalam in 2004.



RECC is increasing its ad budgets also significantly. "We plan to increase ad budgets to Rs. 400 million this year, this will be much higher than the Rs. 400 million we've spent over the last four years since the launch of the Reva," said RECC deputy chairman and CTO Chetan Kumar Maini. "Rediffusion handles our account," he informed.

RECC has over 1000 Reva cars running globally, including 200 in the UK.

Latest Reads
The Currency of Experience Has Global Value

Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global.

MAM Marketing MAM
WATConsult becomes the 'Highest Awarded Indian Agency' at Epica Awards with 2 Golds and 1 Silver Metal

WATConsult, the digital and social media agency from Dentsu Aegis Network led the Indian tally at Epica Awards by winning 3 out of the 9 awards won by Indian agencies in total. WATConsult’s #PowerlessQueen bagged 2 Golds and 1 Silver metal, making it the best performing and highest awarded Indian...

MAM Media and Advertising Media Agencies
Sabbas Joseph to address BeaWorld - international festival of events in Portugal

Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and...

MAM Marketing MAM
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories