MAM

Raj targets global audiences with new design positioning

MUMBAI: Chennai-based Raj Television Network has made an effort to break away from the typical regional look and feel that most Tamil channels possess when it comes to channel design. The new design change it has unveiled on 5 June is an attempt to project a more globally accepted appearance.

 

 

The move is part of the network's strategy to strengthen its hold on the Tamil-speaking diaspora spread all over the world. The network has a global expansion plan in mind as well.

"The change in the design strategy is part of the network's plans to tap more global audiences. Currently we are available in the Europe. We have just made an entry in Sri Lanka on the Direct-to-Home (DTH) platform. Raj has plans to enter Latin America and North America in the next phase," says Raj TV executive vice-president, programming and production, V Chandrasekaar.

 

 

Raj Network channels Raj TV and Raj Digital Plus were launched in Sri Lanka on the country's only DTH platform CBNSat last week, with an eye on the country's significant Tamil population.

"The attempt is to change that regional feeling. We wanted to give it an internationally accepted look. We wanted the new design to match the channel's quality content, adds G Raja Ganapathy, who heads RMG David Chennai, the agency that handles the network's creative account.

Apart from launching new logos, the network has introduced fresh animation, graphics, promos, break-bumpers and music for its channels Raj TV, Raj Digital Plus, Raj Musix and Vissa TV. The Network has used contemporary colours to project a fresh look. The way programming transitions were conveyed has also undergone a change.



"All the network channels have got new logos now. The interface designs have also been re-worked. We have also got a freshly composed music," says Chandrasekaar.

When queried whether the network's core audience would accept the design change, Ganapathy said the core elements hadn't been disturbed. "Everything cannot change. We have made sure that our loyal viewers are able to relate to this new look."

Ganapathy adds that the process is not over. "This is just the first step. Or we can say, this is the beginning of a new look. At least a year will take for the network to complete the process. What is in store is, a lot of fresh programming initiatives that will change the face of the channel," he says.

 

 

Sony shows CID and Aahat in Raj TV

An interesting development on the programming front is that Sony Entertainment Television's popular shows Aahat and CID taking their Tamil avtars on Raj TV from today. While Aahat, renamed in Tamil as Osai, is slotted for 10:05 pm, CID is placed in the 9:30 pm slot. Both the shows will air Monday to Thursday. A Raj TV executive refused to comment when queried whether more such associations were being considered.

Elaborating further on the programming activities, Chandrasekaar says Raj TV has now revamped its afternoon band by packing it with four soaps which are re-runs. "Earlier there were no soaps in this band. Now we are bringing some of the highly successful soaps Raj TV has in its library in this time band. We have plans to launch fresh programming here in the near future," says Chandrasekaar.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Activa_5G.jpg?itok=AVFD1XCm
Honda launches new campaign for Activa 5G

MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Bisleri-Fonzo.jpg?itok=UUzSs6YS
Bisleri launches new ad for Bisleri Fonzo

MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/Sania_Mirza-800_0.jpg?itok=clgZmkgG
Centuary Mattresses gets Sania Mirza as brand ambassador

MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/20/IAA_1.jpg?itok=QnNuHZt7
IAA unveils new identity on 80th anniversary

MUMBAI: The International Advertising Association (IAA) has unveiled its new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Windus-air-cooler.jpg?itok=CTFS2AdS
BlueStar promotes new cooler range

Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/tiger.jpg?itok=Z_UnZnPC
Forca launches new campaign with Tiger Shroff

MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/ola_0.jpg?itok=-bYnMhFg
Ola honours 'hero' drivers in latest campaign

MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Crompton.jpg?itok=stVCz0RF
Crompton Greaves eyes growth in air cooler market

MUMBAI: Come summer and fans and air conditioner category has its sleeves rolled up to create brand visibility and awareness. It is the time when sales boost up by at least 3 times for fans, air conditioners and coolers.  This summer, another electrical company has launched its new products in the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Dheeraj_Sinha-Rajdeepak_Das.jpg?itok=NyKIsYxe
Leo Burnett elevates Dheeraj Sinha, Rajdeepak Das as MDs

MUMBAI: Advertising agency Leo Burnett India has announced two key elevations in its senior leadership. Dheeraj Sinha and Rajdeepak Das have been named as managing directors.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories