Indiagames signs up Zaheer Khan

MUMBAI: Indiagames has signed up cricketer Zaheer Khan and will develop content based on his game, skill and charm for mobile phones.


Mobile users will be able to watch videos on their mobile phones and observe his bowling actions, variations and his newfound batting skills.



Apart from developing a couple of games based on cricket and Zaheer’s personality, his favorite wallpapers and ring tones will be on offer. A ring tone featuring his trademark 'howzaat' which appeals – successful and the ones turned down by the umpire will also be incorporated.

Indiagames, which has been developing content on mobile devices since past six months, had recently announced their game show Gotta Play! Gotta Win, hosted by Mandira Bedi.



Zaheer Khan said, “This is a unique opportunity for people to interact with me. When Indiagames approached me with this concept, I was unsure on how this whole thing works. After their team shared with the blue prints of this concept, I was pleasantly surprised by the concept.

In fact right now I’m excited to see the prototypes. I think my perception on mobile phones utility has changed. Opportunities and possibilities for entertainment on a handheld device are limitless. To be onboard with Indiagames will be fun and I look forward to it. People are going to have fun."

"We are glad that Zaheer shares our enthusiasm and vision. The content will be very varied, unlike the contents that are currently available. We will tie-up with one of the carriers and users can join the Zaheer Club and have fun playing games and downloading. People can also ask questions and doubts. Zaheer Khan will answer them on weekly basis depending on the questions," said Indiagames Ltd. CEO and director Vishal Gondal.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories