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NRS 2005 findings to be released on 8 June

MUMBAI: The National Readership Survey (NRS) 2005, the world's largest readership study covering 2,61,000 respondents has been completed and the findings of the same will be released on 8 June in Mumbai.

 

 

The NRS 2005 is the only readership survey to provide a triple assurance for reliable readership estimates in terms of stronger management control at NRSC by appointing a full time research professional at NRSC, an expert technical adviser and a leading audit firm - Ernst & Young to conduct independent quality checks on execution of NRS 2005.

Also, in order to ensure accountability, a single research agency - AC Nielsen conducted the study. Significant improvements in design and methodology has been made to yield more robust readership estimates.

 

 

The significant features of NRS 2005 are:

Increase in sample size by 32 per cent,

Increase of over 120 per cent in the number of locations

For the first time in any survey of this kind, all 536 districts in 24 states are covered,

5412 villages covered,

Each household has been selected randomly from electoral roll, not just cluster-heads,

100 per cent dedicated team of the research agency has been deployed to supervise the entire project,

Quality checks by reputed external audit firm.

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