MAM

Lintas' Northpoint rolls out first batch of media professionals

MUMBAI: Lintas' management school Northpoint Centre of Learning has rolled out its first bunch of media planners/buyers. A group of 25 received their post graduate program in advertising media management (PGPAMM) degree yesterday.

 

 

A point to be noted here is that all 25 students have been placed in media agencies across the country and the minimum package they have been offered is Rs 250,000 per annum. (Any agency that offered less was not entertained.) The certificates were given out by Madison Communications CMD Sam Balsara, who was the chief guest for the evening.

 

 

Four special awards were given out to the brightest students of the lot. Three of them were sponsored by NDTV and one by Lintas. The Northpoint-NDTV Award for academic excellence was given to Akanksha Sanwal. The Northpoint-NDTV Award for strategic excellence in media was bagged by Priya Deshpande and the Northpoint-NDTV Award for consistent all round performance was given to Preeti Ramachandran. All three winners received a cash prize of Rs 50,000 each from NDTV, given away by NDTV Media vice-president strategic planning and marketing services Avinash Kaul.

On the other hand, the Northpoint-Lintas Award for innovation and thoughtful leadership went to Sameer Khandelwal, who received a cash prize of Rs 75,000 from Lintas.

 

 

Other professionals present from the media frat were Lintas chairman and managing director Prem Mehta (whose brainchild the Northpoint Centre of Learning is), Tam India CEO LV Krishnan and MRUC technical committee chairperson Roda Mehta, amongst others. The entire team of Lintas Media Services comprising Lynn de Souza, Raj Gupta, Sudha Natarajan, Kartik Iyer and Premjeet Sodhi were present at the convocation.

Addressing the students, Balsara said, "India is the focus of the world at present and for all the right reasons. There has been a tremendous growth in the GDP and it is you who will maintain the eight per cent consistent growth rate. There is no other more exciting place to be in other than the media today. When I started working, the entire media business was worth Rs 100 million. Today it is worth Rs 120 billion. We've added a zero to our industry every decade and it is now up to you to take that forward."

Prem Mehta on the other hand, urged the students not to forget the institution that will make them big in the world. He also made a special mention of his colleagues Chetan Maniyar, Shahrukh Mundse, Sunil Thakur, Allan Rebello and in particular de Souza, who headed the entire initiative.

"The idea to start this school was so that we don't beg, borrow, steal from other agencies and vice versa. There is so much of job hopping going on that it is really difficult to find good people and retain them as well. My conviction is that what makes a difference is knowledge, skill and hard work and that was the reason why Northpoint was set up," Mehta said.

Highlighting the promise of the program de Souza said, "It has been created with the objective of providing a rigorous academic platform along with industry exposure. And is a unique initiative to build talent for the media service industry."

The Northpoint Centre of Learning is located in the verdant hill station of Lonavla which lies between Mumbai and Pune.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/hd.jpg?itok=EM1YFQxH
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/voda.jpg?itok=llTNSmks
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/smart.jpg?itok=5qxiMtZr
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/rs.jpg?itok=cJF-fG9v
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories