Lintas' Northpoint rolls out first batch of media professionals

MUMBAI: Lintas' management school Northpoint Centre of Learning has rolled out its first bunch of media planners/buyers. A group of 25 received their post graduate program in advertising media management (PGPAMM) degree yesterday.



A point to be noted here is that all 25 students have been placed in media agencies across the country and the minimum package they have been offered is Rs 250,000 per annum. (Any agency that offered less was not entertained.) The certificates were given out by Madison Communications CMD Sam Balsara, who was the chief guest for the evening.



Four special awards were given out to the brightest students of the lot. Three of them were sponsored by NDTV and one by Lintas. The Northpoint-NDTV Award for academic excellence was given to Akanksha Sanwal. The Northpoint-NDTV Award for strategic excellence in media was bagged by Priya Deshpande and the Northpoint-NDTV Award for consistent all round performance was given to Preeti Ramachandran. All three winners received a cash prize of Rs 50,000 each from NDTV, given away by NDTV Media vice-president strategic planning and marketing services Avinash Kaul.

On the other hand, the Northpoint-Lintas Award for innovation and thoughtful leadership went to Sameer Khandelwal, who received a cash prize of Rs 75,000 from Lintas.



Other professionals present from the media frat were Lintas chairman and managing director Prem Mehta (whose brainchild the Northpoint Centre of Learning is), Tam India CEO LV Krishnan and MRUC technical committee chairperson Roda Mehta, amongst others. The entire team of Lintas Media Services comprising Lynn de Souza, Raj Gupta, Sudha Natarajan, Kartik Iyer and Premjeet Sodhi were present at the convocation.

Addressing the students, Balsara said, "India is the focus of the world at present and for all the right reasons. There has been a tremendous growth in the GDP and it is you who will maintain the eight per cent consistent growth rate. There is no other more exciting place to be in other than the media today. When I started working, the entire media business was worth Rs 100 million. Today it is worth Rs 120 billion. We've added a zero to our industry every decade and it is now up to you to take that forward."

Prem Mehta on the other hand, urged the students not to forget the institution that will make them big in the world. He also made a special mention of his colleagues Chetan Maniyar, Shahrukh Mundse, Sunil Thakur, Allan Rebello and in particular de Souza, who headed the entire initiative.

"The idea to start this school was so that we don't beg, borrow, steal from other agencies and vice versa. There is so much of job hopping going on that it is really difficult to find good people and retain them as well. My conviction is that what makes a difference is knowledge, skill and hard work and that was the reason why Northpoint was set up," Mehta said.

Highlighting the promise of the program de Souza said, "It has been created with the objective of providing a rigorous academic platform along with industry exposure. And is a unique initiative to build talent for the media service industry."

The Northpoint Centre of Learning is located in the verdant hill station of Lonavla which lies between Mumbai and Pune.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories