Aspire launches campaign on CNN International

MUMBAI: Qatar based sports academy Aspire has announced a tie up with CNN International.

It will sponsor the show Sporting Legends. This is a series of vignettes highlighting legends in four categories of sports. Aspire will also sponsor World Sport's Play of the Day segment.



This is the first time that the academy has sponsored a segment on CNN. Sporting Legends highlights four icons in the world of Sports, in particular swimming, tennis, football, and athletics. Australian Ian Thorpe is showcased in the swimming category, the tennis segment features Pete Sampras, football is represented by Dutch footballer Johann Cruyff and athletics with the Moroccan runner Hicham El Gejjourj.

The year-long campaign will be seen in more than 110 million households and hotel rooms on CNN's Europe, Middle East and African feed. Aspire communications manager Neil Duncanson said, "The Aspire mission is to transform aspiring athletes in to world renown champions and we need this message to reach as many people as possible. Our agreement with CNN will allow us to reach a global audience, and enable us to unearth the best possible raw talent and sculpt them for stardom.

"While Sporting Legends will showcase heroes past and present, Aspire will create the heroes of the future. Our partnership with CNN dovetails perfectly." CNN International VP ad sales, Southern Europe, Middle East and Africa Rani Raad said, "We are delighted that Aspire has chosen CNN as the main platform on which to advertise its campaign.



"This is the first time that a sports academy advertises on CNN and we are delighted to have been able to offer Aspire a bespoke solution to communicate their messages to a global audience. This is the first campaign of its kind to air on CNN and we are proud to continue spearheading tailored communications solutions for clients."

Latest Reads
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns
Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could...

MAM Marketing Brands
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories