Coca-Cola launches 'My Water' programme to mark with 'World Environment Day'

MUMBAI: On account of the 'World Environment Day' today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new programme titled 'My Water' in Bangalore.

'My Water', is essentially an awareness programme on water

conservation, targeting students from fifteen schools in Bangalore. The programme was initiated in April. The programme includes implementation of rooftop rainwater harvesting systems in five schools across Bangalore.



It was introduced keeping the following objectives in mind:

a.. Creating a sense of responsibility among students towards water conservation

b. Providing an informed basis for their proactive efforts

c. Inspiring them to take action towards implementing water conservation devices in their school premises

d. Implementing rooftop rainwater harvesting systems groundwater recharge systems in these five schools in Bangalore.



Implementation activity of the project has been taken up by the Kendriya Vidyalayas at NAL, IISC, Hebbal, ASC Centre and CRPF Yelanhanka. Each of these schools have identified a team comprising ten students and one teacher, who would be instrumental in creating awareness among students in their respective schools on need for water conservation. These students would also understand the methodology for rooftop rainwater harvesting, groundwater recharge and in turn would disseminate this information to a much larger audience.

This Coca Cola India, is also a collaborative effort of TERI and M/S Farmland Rain Harvesting Systems. Personnels from TERI have already analysed and discussed the requisite project implementation methodology with the 'My Water' groups in each of these schools. The awareness campaign would commence in July 2005, once the schools reopen for the academic year 2005-2006.

Latest Reads
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM
WATConsult asks 'WAT's your Big Idea?'

WATConsult has launched of one of its kind ideation competition for colleges across the country - WAT’s your Big Idea (#WYBI).

MAM Media and Advertising Digital Agencies
iProspect campaign features Olympians

iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and...

MAM Media and Advertising Digital Agencies
'Baahubali' forays into licensing with 'Black White Orange'; targets Rs 25 cr in retail sales

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue

MAM Media and Advertising Media Agencies
Google renovates AdSense UI for publishers with Material Design

Google's ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant recently announced.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories