Coca-Cola launches 'My Water' programme to mark with 'World Environment Day'

MUMBAI: On account of the 'World Environment Day' today ( 3 June), Coca Cola India in an endeavour to do its bit, has introduced their new programme titled 'My Water' in Bangalore.

'My Water', is essentially an awareness programme on water

conservation, targeting students from fifteen schools in Bangalore. The programme was initiated in April. The programme includes implementation of rooftop rainwater harvesting systems in five schools across Bangalore.


It was introduced keeping the following objectives in mind:

a.. Creating a sense of responsibility among students towards water conservation

b. Providing an informed basis for their proactive efforts

c. Inspiring them to take action towards implementing water conservation devices in their school premises

d. Implementing rooftop rainwater harvesting systems groundwater recharge systems in these five schools in Bangalore.



Implementation activity of the project has been taken up by the Kendriya Vidyalayas at NAL, IISC, Hebbal, ASC Centre and CRPF Yelanhanka. Each of these schools have identified a team comprising ten students and one teacher, who would be instrumental in creating awareness among students in their respective schools on need for water conservation. These students would also understand the methodology for rooftop rainwater harvesting, groundwater recharge and in turn would disseminate this information to a much larger audience.

This Coca Cola India, is also a collaborative effort of TERI and M/S Farmland Rain Harvesting Systems. Personnels from TERI have already analysed and discussed the requisite project implementation methodology with the 'My Water' groups in each of these schools. The awareness campaign would commence in July 2005, once the schools reopen for the academic year 2005-2006.

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