Xerox India takes on HP in printers, scanners segment

BANGALORE: Xerox India Ltd. (XIL) has announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox will strengthen its product portfolio in India and enter new product categories namely projectors and scanners.



As a start, Xerox is launching six scanners and two projectors in the Indian market. With this launch, Xerox will have an offering of over 100 products in India.

For better streamlining, Xerox has re-oriented into three main business groups- the New Office Group (NOG), the Production Systems group and Xerox Global services group.



The new products launched by Xerox are a part of its NOG which also happens to be a key business group for Xerox in India and offers a comprehensive range of black & white and color document management products that include printers, copiers, advanced multifunction systems, faxes, and office supplies such as paper and consumables, stated an official release.

The NOG has identified 'MFD adoption', 'Color Everywhere' and 'Two-Tier' distribution model as the key business priorities for 2005. XIL wants to grow their printer and A4 MFD business and replace the space occupied by inkjet printers with their MFD laser printers and monochrome printers with color printers. To achieve this, XIL has played with pricing to compete with HP. Xerox is a recognized brand name, XIL plan to create a demand for the brand.



XIL MD Andrew Horne said, "By expanding our presence across new market segments, we will cater to a larger base of customers in India. I am confident that our industry leading range of scanners and projectors will prove to be extremely popular and will give Indian customers access to the 'best in class' technologies and products from the Xerox world."

Outlining the market potential of the new segments, Natesh Mani, executive director, NOG, XIL said, "The scanner and projector markets offer a tremendous business opportunity for Xerox. We are committed to providing the Indian channel community a strong value proposition to help us develop long-term partnerships and become a vendor of choice. The launch of our new product categories is a strong testimony of the R&D investment made by Xerox, as globally two-thirds of Xerox's current technology sales come from products launched in the past two years".

To create an effective national channel network, Xerox had recently implemented its 'two-tier' distribution model in India. XIL has signed five partnerships recently with Redington India Limited and Ingram Micro as its national distributors and with Salora International, Micromax and Ansatta as its regional distributors. XIL has also partnered with ACCEL ICIM and Godrej Prima as its service partners and with eSys Information Technologies as its supplies distributor, the release added.

The new products launched by Xerox in India include the Xerox DP 820 and Xerox DP 1011 projectors and the scanner range that includes: Xerox 2400, Xerox 4800, Xerox Documate 510, Xerox Documate 520, Xerox Documate 250 and the Xerox Documate 252.

The projectors and scanners will be distributed through Xerox's 'two-tier' distribution model. Xerox currently has a network of three national and two regional distributors, further supported by 620 channel partners and over 1,000 resellers in India. JWT handle the XIL account.

Latest Reads
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM
Regional representation in creative teams can help reduce blind spots: Karthik Srinivasan

If you’re not in tune with the intricacies of a different language, you’re going to land yourself in a soup. Just like Google’s voice assistant Alexa a few months ago when it had censored the word “chhod” (meaning ‘leave’ in English) from a number of popular Hindi songs, as it confused it with an...

MAM Media and Advertising Ad Campaigns
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories