Xerox India takes on HP in printers, scanners segment

BANGALORE: Xerox India Ltd. (XIL) has announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox will strengthen its product portfolio in India and enter new product categories namely projectors and scanners.



As a start, Xerox is launching six scanners and two projectors in the Indian market. With this launch, Xerox will have an offering of over 100 products in India.

For better streamlining, Xerox has re-oriented into three main business groups- the New Office Group (NOG), the Production Systems group and Xerox Global services group.



The new products launched by Xerox are a part of its NOG which also happens to be a key business group for Xerox in India and offers a comprehensive range of black & white and color document management products that include printers, copiers, advanced multifunction systems, faxes, and office supplies such as paper and consumables, stated an official release.

The NOG has identified 'MFD adoption', 'Color Everywhere' and 'Two-Tier' distribution model as the key business priorities for 2005. XIL wants to grow their printer and A4 MFD business and replace the space occupied by inkjet printers with their MFD laser printers and monochrome printers with color printers. To achieve this, XIL has played with pricing to compete with HP. Xerox is a recognized brand name, XIL plan to create a demand for the brand.



XIL MD Andrew Horne said, "By expanding our presence across new market segments, we will cater to a larger base of customers in India. I am confident that our industry leading range of scanners and projectors will prove to be extremely popular and will give Indian customers access to the 'best in class' technologies and products from the Xerox world."

Outlining the market potential of the new segments, Natesh Mani, executive director, NOG, XIL said, "The scanner and projector markets offer a tremendous business opportunity for Xerox. We are committed to providing the Indian channel community a strong value proposition to help us develop long-term partnerships and become a vendor of choice. The launch of our new product categories is a strong testimony of the R&D investment made by Xerox, as globally two-thirds of Xerox's current technology sales come from products launched in the past two years".

To create an effective national channel network, Xerox had recently implemented its 'two-tier' distribution model in India. XIL has signed five partnerships recently with Redington India Limited and Ingram Micro as its national distributors and with Salora International, Micromax and Ansatta as its regional distributors. XIL has also partnered with ACCEL ICIM and Godrej Prima as its service partners and with eSys Information Technologies as its supplies distributor, the release added.

The new products launched by Xerox in India include the Xerox DP 820 and Xerox DP 1011 projectors and the scanner range that includes: Xerox 2400, Xerox 4800, Xerox Documate 510, Xerox Documate 520, Xerox Documate 250 and the Xerox Documate 252.

The projectors and scanners will be distributed through Xerox's 'two-tier' distribution model. Xerox currently has a network of three national and two regional distributors, further supported by 620 channel partners and over 1,000 resellers in India. JWT handle the XIL account.

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