Sony and Max bag 12 awards at Promax&BDA

MUMBAI: At the Promax&BDA Awards held in New York on 23 June, Sony Entertainment Television (SET) has bagged four awards (one BDA Silver and three BDA Bronze), while Max swept away eight awards.



Commenting on the same, SET India chief operating officer NP Singh said, "It is indeed an honour to be recognised at a prestigious platform such as the Promax&BDA. The flagship channels of SET India - Sony and Max have been consistently applauded for innovative initiatives be it programming or marketing. These awards are a testimony to the exceptional efforts of our personnel within the organisation."



Sony bagged the BDA Silver winner for Promotional Items, Jassi Jaissi Koi Nahin - Special Cover with Special Cancellation. The Special cover was an innovation as part of the marketing campaign of Jassi... wherein the Postal department issued a Special cover commemorating the first anniversary of the show.

The channel bagged two BDA Bronze for Best Program Campaign for Indian Idol. It also bagged the BDA Bronze for Best Channel ID.



SET executive vice president and business head Tarun Katial said, "We are very glad to see India being recognised at a global platform and receiving recognition of the distinctive work that Sony has undertaken to reach out to the marketing, advertising and media community. Jassi Jaissi Koi Nahin and Indian Idol in particular reflect the channel’s success in consistently breaking the mould in an industry that has traditionally been ruled by 'poster type' advertising."

On the other hand, Max has bagged the Promax Gold and Silver awards for excellent art direction and design – Special Event Promo for ‘Bliss’ (a campaign promoting cricket featuring Mandira Bedi) and for use of original music composition for ‘Wings of fire’.

This apart, Max has also won three BDA Gold for - Topical promo campaign – ‘Bliss’, ID for Cricket ID, Open for Extraaa Innings and two BDA Silver for art direction & design; Special Events promo-Bliss and sales and marketing presentation for Extraaa Innings.

Max executive vice president and business head Albert Almeida said, "As a brand, Max has always stood for innovation, creativity and attitude - innovation that is visible in our programming efforts, creativity that can be seen across all our communication and finally attitude that is inherent in our core value proposition to the consumer which is 'Deewana Bana De'. We are delighted at being recognised for our efforts at a global platform like the Promax & BDA."

Latest Reads
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories