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eSys India to market Sun Microsystems products

BANGALORE: Further leveraging the substantial opportunity of the multi-billion dollar Asia South geography, Sun Microsystems India Pvt. Ltd., has announced appointment of Singapore headquartered eSys Information Technologies India (eSys) as its designated Channel Development Partner (CDP) in the country.

 

 

The primary goal of the partnership is to provide customers in Tier II & III regions across the country, with a CDP that is fully dedicated to their businesses.

eSys India is among the top 3 IT distribution companies in the country, with over 2,700 reseller customers plans to establish key enterprise distribution teams to focus on the major growth industries in these regions: Education and Research, Government and Manufacturing in addition to a large base of small and medium businesses.

 

 

The enterprise teams will engage customers in pre-sales solution consultations to understand the customers' needs and help provide total solutions with Sun's comprehensive portfolio of products and services. This includes Sun's award winning Sun Fire servers, StorEdge storage systems, running on the breakthrough operating system, Solaris 10, and the de facto network platform, Java.

At a press conference held in Bangalore recently, Microsystems India MD Bhaskar Pramanik, said, "India has constantly grown as a leading IT consumption market, with the presence of a large base of customers located in regions other than the Tier I and II metros. This partnership with eSys India forms a strategic part of our efforts in growing our presence across the country, enabling businesses in these regions, to benefit from Sun's superior products and solutions."

 

 

The deal with Sun marks eSys' first Enterprise distribution partnership, globally. The company spent around Rs.100 million in 2004 towards ads in the print media, mailers and other sales promotion activities. eSys turnover in India in 2004 was $250 million and they expect it to double by 2005 end. The Indian sub-continent which includes India, Bangl Desh Pakistan and Sri Lanka contribute around 15 per cent to their global revenues of $1.4 billion. A ball park figure for their global business promotion spends would amount to about 0.5 per cent of their revenues which is around $7 million.

With an efficient, proactive and dynamic distribution platform, combined with flexible and responsive business processes, eSys will enable Sun's strategy of expanding into newer geographies, across the country. As part of the partnership, Sun will conduct intensive training and enabling sessions for eSys' enterprise distribution team in addition to 40 VPSP (Volume Product System Provider) partners chosen to represent Sun's business in these regions. About Sun Microsystems, Inc A singular vision-"The Network Is The Computer"-guides Sun in the development of technologies that power the world's most important markets, the release added.

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