Microsoft and Toshiba strengthen ties, form HD DVD alliance

MUMBAI: Microsoft Corp. and Toshiba Corp., which already share a patent-sharing agreement on consumer electronics and personal computers, have now decided to further strengthen their ties. The two corporate giants announced in Tokyo today, that they would work together in developing next-generation DVD technology.

Microsoft and Toshiba will develop these by sharing each other's respective hardware and software technologies. The expanded collaboration is designed to accelerate the availability of new devices for the benefit of customers, while demonstrating mutual respect for each company's intellectual property rights.



"Microsoft values our strong relationship with Toshiba, a company we admire for its long-standing commitment to innovation. This agreement demonstrates our desire to share our innovations with other companies in ways that promote the spread of new ideas -- and benefit customers by accelerating the development of exciting new products," said Microsoft chairman and chief software architect Bill Gates.



The two companies have agreed to investigate development of HD DVD players using Microsoft Windows CE technology, by bringing together Microsoft's expertise in software and PC technologies with Toshiba's expertise in consumer electronics and computing. The companies also plan to strengthen their collaboration on iHD, the DVD Forum's latest interactivity format.



As leaders in the PC industry, Microsoft and Toshiba promote joint ongoing projects in an effort to deliver breakthrough mobile PCs and expand the mobile market, showcasing integration of the key software features of the Windows operating system with the cutting-edge hardware technologies from Toshiba.

The companies have been working closely to promote Windows XP-based Tablet PCs and Media Center PCs on a worldwide basis, offering customers new PC work styles and benefits. Microsoft and Toshiba also expect to develop and deliver compelling mobile PCs with the next version of the Windows operating system, code-named "Longhorn."

In April 2005 they signed a cross-licensing agreement to promote the exchange of innovations developed by each company. The licensing agreement covers developments in computer and digital consumer electronics areas. Microsoft and Toshiba both have traditions of investing heavily in research and development, a fact reflected in the depth of their respective patent portfolios and diverse products.

"We are very excited to take our long-standing partnership with Microsoft to the next level. Our companies have worked together since Toshiba launched the world's first laptop PC back in 1985, and we enjoy a relationship rooted in mutual respect and understanding. We look forward to extending the scope of our relations to encompass HD DVDs, a major driver of the next-generation consumer electronics," said Toshiba president and CEO Atsutoshi Nishida.

Microsoft and Toshiba will continue to introduce new breakthrough innovations that will bring about new scenarios for years to come.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories