MAM

Yahoo! India turns 5; completes half a decade of operations in India

MUMBAI: Yahoo! India today turned five and is among a handful of survivors of the dotcom bust, completing five years of operations in India. The dotcom major claims over 30 ++ million registrations from India with a huge clientele of online advertisers across sectors and a robust mobile business promoted through the shortcode 8243.

 

To celebrate this milestone, Yahoo! India has urged its Indian online consumers to express what Yahoo! means to them. The best responses will be selected and sent a special Yahoo! Goodie Box .



Says Yahoo! India country general manager Neville Taraporewalla, "Our entry in India coincided with the dotcom melt down, but then Yahoo! was certainly not just another company. It had founders who had humble beginnings, had the passion and most important had the vision to hire a team to make their idea a success. We built Yahoo! India brick by brick after the 2002 restructuring in a market where the penetration was poor. We innovated, found out alternate revenue streams and today as I speak, we have successfully created a community of Yahooligans in India. Globally, if Yahoo! were a country, we would be the third largest nation in the world with over 374 million consumers across the globe."

 

 

The latest IMRB report showed Yahoo! as having the highest awareness amongst Internet users in India. As per the survey, Yahoo! scored a whopping 60 per cent on awareness.

In the fray and waiting to roll is a major new advertising campaign for Yahoo! India Mail and Yahoo! India Mobile, to promote the introduction of new product features of these services.

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