MAM

MindShare takes 'mostest' at Emvies 2005; Sony adjudged best marketer

MUMBAI: It was Champagne popping time for Group M's MindShare, which swept the most awards by far at the Emvies 2005 that were held in Mumbai this evening. It was crowned Media Agency of the Year with a total of 70 points bagging five golds and four silvers.

Second in command were Lodestar Media and O&M with 30 points each. The former bagged two golds and three silvers, while the latter notched three golds.

 

Group M South Asia CEO Ashutosh Srivastava said, "The agency has truly been recognised for the depth of its work. A lot of people say that since we have the highest volume of business, we would tend to be the agency of the year but it's interesting that there were a couple of agencies, which had more entries than MindShare."

MindShare had a total of 50 entries while Madison had 60. The total number of entries that the Ad Club received were 264, out of which 37 were shortlisted. MindShare laid claim to 11 of the 37 shortlisted entries. Even more heartening was the fact that nine out of the 11 won awards.

An elated MindShare South Asia managing director Vikram Sakhuja says, "Clearly this victory is for the MindShare team, with the activation, ATG, Digital and various other units functioning in perfect synergy. I know how difficult team work is and when it happens it is truly commendable."

When queried by Indiantelevision.com as to how they managed to make a clean sweep, Sakhuja candidly retorts, "We prepared very hard. Our written and oral presentation this time round was excellent. Last year, we didn't pay attention to detail, which we ensured this year."

He further added, "It is good clients that lift our game. It is only with their support and proactivity that quality can take an upper hand."

 

 

Sony Entertainment Television (SET) India and Living Media India Ltd were adjudged the best media marketers of the year. SET India business head and executive vice-president Tarun Katial says, "It's a credit to a great team including our agencies - Euro RSCG, Mediacom and Genesis. Also due credit goes to Sunil (Lulla now with the Times group) and Albert (Almeida business head of Max). We hope to keep this going and raise the bar each year."

 

 

The Grand Emvies was bagged by Mediacom. The agency also bagged the Gold for the Best Media Research Award for Aviva Life Insurance and the Tam Award for the Best TV Research.

Madison Communications clinched the Best Case Study presentation (People's Choice Award) for Nirvana Plus - The End of Reach.

For Best Media Strategy, in the category Best Media Innovation - Never Used Before Media; Lodestar Media won for the Club Mahindra (Mobile Holiday Rajdhani Express).

Interestingly, Starcom and Madison figured nowhere in the Top 8 agencies rated by the Ad Club. Lintas Media Group, on the other hand, didn't participate in the Emvies this year.

The Awards were charged with enthusiasm, excitement and energy with hooting, drumrolls and live sirens. Building the tempo for the anxious media professionals was the emcee for the evening - the very suave and eloquent radio jockey Brian Tellis. With his energetic style he managed to lead the crowd of media professionals into a frenzy.

With a tally of 15 points, rmg David stood fourth, whereas SET India, Living Media India LTD, Mediacom and Maxus were all tied at the fifth spot with 10 points each.

Two acts were also performed at the Emvies, the first being a play called - Two to Tango produced by Rael Padamsee, which was a comedy revolving around the life of a married couple and the complexities of male and female incompatibilities. The second act was 'apna' Indian Idol Abhijeet Sawant who made the audience croon to his tunes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories