DHL wins gold at the Effies Singapore 2005 awards

MUMBAI: DHL has been awarded the Gold Effie in the 'Delivery Systems and Products' category at the Effie Singapore 2005 Awards for their ad campaign 'No One Knows Asia Pacific Like We Do'.

Effies is an internationally recognised annual award ceremony that honors significant achievements in advertisement.

In 2004, DHL won the Media Magazine's Marketer of the Year award and was also acknowledged as the International Print Campaign of the Year at the Sixth Annual Singapore Advertising Hall of Fame Awards.



The advertising campaign - incorporating the tagline 'No One Knows Asia Pacific Like We Do' -was rolled out across DHL markets from May last year. The advertisements highlight DHL's intimate knowledge of local markets in the region and underlines the growing importance of Asia Pacific in DHL's global business portfolio. The region is DHL's fastest growing market to date, registering strong double-digit growth over the last few years.



"We are extremely thrilled to be awarded a Gold Effie. This ad campaign encapsulates all our hard work and investments in Asia Pacific over the past years, and presents to our customers a new standard in express and logistics," said DHL Express Asia Pacific senior vice president - commercial Daniel McHugh.

The award organised by the Institute of Advertising Singapore, which in its second year, received 70 entries from more than 30 creative and media agencies from Singapore, and were judged by 62 senior advertising practitioners. Out of the 70 entries 26 were short listed for the finals, from which 11 were named as Effie Award Winners.

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