JAKKS Pacific, FremantleMedia to develop Family Feud TV games

MUMBAI: JAKKS Pacific, Inc. announced that it has extended its TV Games licensing agreement with FremantleMedia Licensing Worldwide, Americas (the US licensing division of FremantleMedia) to include TV Games GameKey expansion packs for the Family Feud TV Games titles.

The TV Games GameKey expansion packs, based on the classic game show, will offer themed games and additional quiz questions.

The Plug It In & Play TV Games products are gaming systems that contain multiple games in one single controller and plug directly into the A/V jacks of any standard television.

The TV Games GameKey expansion pack is the next-generation innovation for the award-winning TV Games product line. GameKey expansion packs offer users the opportunity to add more games made exclusively for their favorite TV Games controllers, and will cost significantly less than the price of a TV Games unit.

"Our expanded agreement with FremantleMedia seeks to maximize the TV Games brand with the classic game show Family Feud, which continues to be one of the most watched game shows on television. Now families can go head-to-head in their own home with Family Feud TV Games and Family Feud GameKey expansion packs," said JAKKS Pacific, Inc vice president of Interactive Nelo Lucich.

FLW, Americas vice president licensing David Luner added, "The Family Feud format translates perfectly into a variety of gaming applications. TV Games is an ideal product to experience the show with your friends and family and will help create new generations of fans for one of the greatest game shows of all-time."

The Family Feud TV Games unit is expected to launch in 2006, with a suggested retail price of approximately $19.99. Family Feud TV Games GameKey expansion packs are expected to hit retail shelves also in 2006.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories