JWT Bangalore bags the creative duties for Nike

MUMBAI: Celebration time at JWT Bangalore. After a six month scrutiny process by the sports accessory major - Nike; the agency has finally been bestowed with the creative duties of the same. The final race for the account was between the winning agency and O&M.

Earlier only the footwear brand - Nike Air was handled by Rediffusion DYR. Whereas now, JWT Bangalore will be handling Nike as a brand in its totality, which would be footwear, accessories and apparels.

Both Nike India marketing director Sanjay Gangopadhyay and JWT Bangalore senior vice president and general manager Dhunji Wadia confirmed the development to late last night.



Gangopadhyay also stated that JWT Bangalore was chosen "For their strategic perspective and passion." In the last couple of years, Nike in India had limited advertising, "but now there will be the full thrust behind brand advertising."

The need for an agency for Nike arose as they decided to make their entry into India, a year and a half ago. Nike has in the recent past decided to come into India and set up its independent operations. Earlier Nike has licensed its brand to an Indian company - Sierra Industrial Enterprises, who looked after the marketing and sales of the brand.



Apparently, due to numerous complaints that Nike received about the quality of its product in India, the decision was made to have their own set up here.

The ad spends for the footwear, apparels and accessories major in India is a significant chunk. Interestingly, JWT Bangalore is the only agency that handles both Nike and Levi's Strauss.

Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories