Motorola Razr V3 crowned Mobile Phone of the Year

MUMBAI: Motorola, Inc. has received two accolades at the Asian MobileNews Awards 2005 ceremony. It has received the Best Mobile Phone Design and beat five other competitors to clinch the most prestigious Mobile Phone of the Year Award for its Motorola Razr V3.



The Motorola Razr V3 epitomises Motorola's design philosophy for its iconic mobile devices where it inspires to engage users emotionally and rationally through strong, iconic forms.



The Motorola Razr V3 is a classic example of the rectangle silhouette which features design that centers on chiseled, super-thin, targeted, defined looks. Its distinctive silhouette has been designed to give the product character and personality, and the stark contrast in shape creates intrigue and evokes an emotional response from consumers.



"Motorola's design mission of 'Purity with Purpose' aims to stay true to the design form and yet not compromise on functionality. Motorola's design mission which is clearly communicated in the Razr V3 devotes attention to creating products that humanise technology and put the user at the heart of it all; resulting in un-compromised beauty based on the strength of minimalism and functionality," said Motorola vice president (Mobile Devices, High Growth Markets) Allen Burnes.

Riding on the success of Razr V3, Motorola has since launched the Razr V3 Special Edition Black, a strong iconic mobile device that underscore the design ethos of the brand.

In conjunction with Asia's leading magazine for mobile telecoms operators, the Asian MobileNews Awards 2005 will once again recognise the achievements of companies and business people as industry leaders. Independent and democratic, a Mobie (as the Asian MobileNews Award is affectionately called) is the only accolade that credits outstanding companies and individuals and is peer-selected.

"It hardly came as a surprise to us when our readers voted the Motorola Razr V3 as the Mobile Phone of the Year as well as the terminal with the Best Mobile Phone Design. With the Razr V3, Motorola has redefined our perception of mobile handset design," said Charlton Media Group deputy publisher and editor Angela McFeeters.

The Motorola Razr V3 has won numerous awards worldwide in recognition for its break-though design, such as the Most Innovative Product in the UK's mobile phone industry's most prestigious award show - Mobile News Awards 2005.

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