Motul Lubricants and DaimlerChrysler in strategic tie-up

MUMBAI: German luxury car major DaimlerChrysler's Indian arm DaimlerChrysler India has signed an agreement with Atlantic Lubricants and Specialities (P) Limited (ALSL), the manufacturers and marketers of the premium international MOTUL brand, for supply of the complete range of lubricants for their after market requirements.

As per the agreement, Atlantic Lubricants and Specialities (P) Limited, will import and supply high performance synthetic & semi-synthetic lubricants to DaimlerChrysler workshops in India.



Commenting on the tie-up, DaimlerChrysler India (P) Limited director (After Sales) Devdutta Chandavarkar said, “This agreement is in line with our efforts to ensure efficient after-sales and service delivery to our customers and is yet another step towards ensuring customer delight.”

ALSL will be importing top of the range Motul synthetic and semi synthetic products like Motul 8100 X-cess 5 W40, Motul 8100 E-tech, Motul 4100 Turbolight, Motul 4100 Power. These products will be imported from Motul (France).



Motul (France) specializes in the production and distribution of lubrication products with a high-added technical value. Motul offers 100 per cent synthetic and semi synthetic solutions to optimize the performance of the latest in automobile technology.

Speaking on the occasion, Atlantic Lubricants & Specialities (P) Limited chairman Jiten Goswami said – “This is a step towards creating a partnership, which will benefit not just our two companies but also the Mercedes-Benz aficionados in India. The imported Motul products have been designed to meet the specific requirements of Mercedes Benz cars and will therefore deliver superior performance.”

Motul’s research centers in Europe and Japan have been working for over 30 years with the ultimate goal of total satisfaction of the driver and interacted closely with vehicle manufacturer’s in developing ester based synthetic and semi synthetic products which meet the most demanding vehicle manufacturer specifications and norms like that of Mercedes Benz cars.

Latest Reads
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories