Motul Lubricants and DaimlerChrysler in strategic tie-up

MUMBAI: German luxury car major DaimlerChrysler's Indian arm DaimlerChrysler India has signed an agreement with Atlantic Lubricants and Specialities (P) Limited (ALSL), the manufacturers and marketers of the premium international MOTUL brand, for supply of the complete range of lubricants for their after market requirements.

As per the agreement, Atlantic Lubricants and Specialities (P) Limited, will import and supply high performance synthetic & semi-synthetic lubricants to DaimlerChrysler workshops in India.



Commenting on the tie-up, DaimlerChrysler India (P) Limited director (After Sales) Devdutta Chandavarkar said, “This agreement is in line with our efforts to ensure efficient after-sales and service delivery to our customers and is yet another step towards ensuring customer delight.”

ALSL will be importing top of the range Motul synthetic and semi synthetic products like Motul 8100 X-cess 5 W40, Motul 8100 E-tech, Motul 4100 Turbolight, Motul 4100 Power. These products will be imported from Motul (France).



Motul (France) specializes in the production and distribution of lubrication products with a high-added technical value. Motul offers 100 per cent synthetic and semi synthetic solutions to optimize the performance of the latest in automobile technology.

Speaking on the occasion, Atlantic Lubricants & Specialities (P) Limited chairman Jiten Goswami said – “This is a step towards creating a partnership, which will benefit not just our two companies but also the Mercedes-Benz aficionados in India. The imported Motul products have been designed to meet the specific requirements of Mercedes Benz cars and will therefore deliver superior performance.”

Motul’s research centers in Europe and Japan have been working for over 30 years with the ultimate goal of total satisfaction of the driver and interacted closely with vehicle manufacturer’s in developing ester based synthetic and semi synthetic products which meet the most demanding vehicle manufacturer specifications and norms like that of Mercedes Benz cars.

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories