BBC gets 140 complaints over Wimbledon ad

MUMBAI: The BBC got itself into hot water over an ad it aired promoting the Wimbledon tennis grand Slam which kicks off today 20 June.

Since it aired 10 days ago the British pubcaster has received 140 complaints saying that children were getting upset. The ad shows a player shattering into tiny fragments as she is hit by a tennis ball

Now media reports indicate that as a result the BBC has decied not to show the ad during children?s programming. In addition, the ad will not air before or after any shows in which one in 10 viewers are children.

The BBC issued a statement saying that the ad was aimed at showing the physical and mental pressure of playing tennis at such a high-profile championship as Wimbledon, and the idea that Wimbledon is the tournament that makes or breaks players.

In its statement the BBC said that the image of the player shattering is meant to look like china shattering in a delicate way."By showing that one player has broken it implies that the other is the winner."

Programmes where more than 10 per cent of the audience are typically children include EastEnders,Top of the Pops, Dr Who and Neighbours. In April, the BBC was forced to advise an age limit of eight for the new series of Dr Who, starring Christopher Eccleston. As many as 100 parents complained that their children were suffering from sleepless nights after the opening episode featured ghoulish aliens and corpses.

Latest Reads
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM
Aegon Life’s new campaign takes tension away from life

Aegon Life, India’s leading digital life insurance company, launches their #NoTension campaign.

MAM Media and Advertising Ad Campaigns
Maxxis Tyres launches campaign #TyohaarKaHumsafar

Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season.

MAM Media and Advertising Ad Campaigns
Facebook and Priyanka Chopra come together to talk #SocialForGood

Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called - #SocialForGood.

MAM Marketing MAM
HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

Birla Aerocon, the green building solution brand from the house of HIL Ltd.

MAM Marketing Brands
Chumbak launches first brand campaign with Ogilvy

Chumbak, a souvenir brand, has planned to come up with its first campaign with an aim to introduce the multi-faceted Chumbak and what it stands for to the consumers.

MAM Marketing Brands
India's first ever campaign to promote Banana | Keventer Banana

Initiating a new beginning in the Indian marketing space, Keventer, the largest Banana brand in India, has launched the nation’s first ever marketing campaign to promote ethylene ripened Bananas.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories