Tam India to present three different papers at WAM 2005

MUMBAI: Team Tam will be leaving for Montreal, Canada, today to represent the Indian media industry at the Worldwide Audience Measurement (WAM) Conference 2005.


Tam will present three research papers on different subjects. Each of these will focus on different perspectives and a better understanding of audience ROI (return on investment) in the science of advertising, broadcasting and planning for the global media fraternity. Tam will compete with over 400 other research papers presented from close to 45 other countries across the world.



In March this year, a team returned after hoisting the Indian flag at Esomar 2005 conference in Tokyo.



The three papers will focus on the following subjects:

Measuring the reasons for a shifting TV viewership loyalty

Efficient planning of mutli-media promotions to garner the best possible viewership, and

Effectiveness of branded entertainment and sponsorships on TV

Last year, Tam India won The Best Paper award at Esomar 2004 in China. This was followed by its dominance at the WAM conference in Switzerland in June 2004.

A jubilant Tam Media Research chief executive officer LV Krishnan says, "Yes, these events are wonderful milestones for Tam Media Research. However, what is more important is that these developments showcase Tam’s commitment towards the Indian Media Research industry and the quality of work Tam does far beyond the basic TV viewership business. Never has a single country research outfit been able to manage this feat at a global level like WAM. It brings great sense of joy and pride for us to be able to represent our country at session as global and unique as this. WAM is practically the Oscars of Media Research community globally. The outcome of each of the research papers will translate into a completely new level of value addition for the entire Indian media industry and understanding audience ROI."

For the first time ever this year, three different research papers prepared by Tam India have been nominated for WAM conference organised jointly by Esomar and ARF.

WAM is the world’s largest and only platform of this kind. Now in its fourth year, WAM is truly the only meeting place for executives involved in media measurement. This platform offers learnings in new developments, discuss and debate new techniques and provide constructive feedback to audience measurement firms from around the world - ultimately leading to innovation in the field.

Last year, Tam’s papers paid special attention on concepts and perspectives for the advertisers’ community. This year, Tam has laid special emphasis in the science of broadcast management.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories