MAM

Barista launches Cr?me outlet in Delhi

MUMBAI: Barista Coffee Company today announced the launch of its new exclusive sub brand of premium cafés - Barista Cr?me in Delhi, which offers several new concepts.

 

 

Warm hues, mood enhancing lighting, interesting use of wood and glass, minimalist chairs, deep couches and elegant screens create the concept of intimate spaces, which is further enhanced by their personalised table service and very chic menu offering specials exclusive to the store.

Open through the week, 9 am to 11 pm, Barista Cremé also has a corner bookstore and is a Wi-Fi enabled store.

 

 

Barista Cr?me also has health food options with Barista Sugarfree Delite, low fat yoghurt based smoothies and a range of salads.

Commenting on the occasion of the launch of the store, Barista Coffee Company CEO Partha Dattagupta said, "Barista Cr?me is our tribute to the fine Italian coffee drinking culture that has caught up very well with the Indian consumers. The launch of Cr?me will not only augment the coffee drinkers experience to new heights, but with the introduction of several new concepts such as table service, lounge seating and new additions to the food and beverage menu, it will ensure that we keep our consumers asking for more."

 

 

The launch of Cr?me has brought to forefront the coffee brewing activity, with the in-store brewing forming a key part of the authentic Italian espresso bar feel.

The Deli is also one of the key features at Barista Cr?me. This concept will bring to the table, products made with the finest and freshest ingredients. The Deli will help to freshly prepare the current range of Classic Sandwiches such as Paneer Tikka, Cheese 'n Harissa, Smoked Chicken, with a choice of new international breads including croissants, bagels, and baguettes. Besides this, a new and exciting range of gourmet fillings such as Ranch Style Chicken and Honey Mustard Capsicorn, again exclusive to Cr?me, will also be available.

"Given the great response to this flagship store, we plan to take the premium coffee drinking experience across the country, to various other cities like Mumbai and Bangalore. With the launch of Barista Cr?me, we have added a new dimension to the coffee drinking culture," Dattagupta added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/rajiv.jpg?itok=xRJ-aqAk
Bajaj Allianz maintains #AwkwardSilence on WATConsult idea

Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Bruce%20Zuo.jpg?itok=xLR6xdXv
UCWeb to select We-Media contributors with monthly payout

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Kalyan%20Jewellers.jpg?itok=7SLRgj_d
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India. Kalyan will acquire the equity held by Singularity...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/New%20Munch%20Macha.jpg?itok=mdOy9Rxg
New Munch Macha musical TVC with Baahubali 2

MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha Munch Macha before urging viewers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/prajodh%20rajan.jpg?itok=r_-edmH6
EuroKids Asia's most trusted brand

MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand. These awards are driven by market...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nycil.jpg?itok=RGi4IZdq
Nycil launches 'no tension' campaign during summer

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Glucon-D_0.jpg?itok=4Aj9OXff
Glucon-D campaign joins forces with water

MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories