Harry Potter India launch to smooth sail with Safexpress

MUMBAI: With only two days to go for the launch of the latest book in the Harry Potter series - Harry Potter and the Half Blood Prince - express service provider Safexpress is all geared to ensure that every Potter fan gets his own copy! Following 2004, Safexpress has yet again been appointed as the exclusive agency for warehousing and distribution of Harry Potter books in India. In the first phase, over 130,000 books will be distributed.


Safexpress’ experience of handling earlier projects of such high profile like CBSE question papers, PMT exam papers, UGC papers and earlier book releases including Harry Potter have come in handy for bagging this project.

Commenting on the project, Safexpress Private Limited vice president marketing Anil Syal said, "This year throws up tougher challenges as the number of copies have doubled from 68,000 to over 130,000 books. Anxiety for the security of the consignments has also heightened on reports of leaks in Canada this year and the UK the last time around."

For Safexpress, the logistical feat here is the simultaneous delivery nationally to hundreds of outlets in over 50 Indian cities, as the India launch is to coincide with the worldwide launch.

The simultaneous delivery impact gets higher considering the time of delivery to stores is to match the midnight of 15 - 16 release of the book in London.

Rising to the challenge, Safexpress is deploying a project team and has deputed more than 100 vehicles to undertake simultaneous delivery.

With reports of leaks coming in from different parts of the world, Safexpress has implemented stringent measures across its warehouses. In every city, the books have been placed under constant electronic surveillance with guards manning storage centers. All kinds of electronic equipments like phones; cameras etc are prohibited inside the premises.

Latest Reads
Food Habits of Indians: Ipsos Study 74% Indians are content with their current body weight; 63% Indians are willing to eat a plant based substitute for meat The study busts myths about Indians

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands
IWC celebrates new Pilot's watches launch in Geneva

IWC Schaffhausen celebrated the launch of its new Pilot’s Watches with an exclusive gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests had the chance to admire a true icon of British aviation – the Spitfire – and ring in the year of Pilot’s Watches...

MAM Marketing Brands
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories