Harry Potter India launch to smooth sail with Safexpress

MUMBAI: With only two days to go for the launch of the latest book in the Harry Potter series - Harry Potter and the Half Blood Prince - express service provider Safexpress is all geared to ensure that every Potter fan gets his own copy! Following 2004, Safexpress has yet again been appointed as the exclusive agency for warehousing and distribution of Harry Potter books in India. In the first phase, over 130,000 books will be distributed.


Safexpress’ experience of handling earlier projects of such high profile like CBSE question papers, PMT exam papers, UGC papers and earlier book releases including Harry Potter have come in handy for bagging this project.

Commenting on the project, Safexpress Private Limited vice president marketing Anil Syal said, "This year throws up tougher challenges as the number of copies have doubled from 68,000 to over 130,000 books. Anxiety for the security of the consignments has also heightened on reports of leaks in Canada this year and the UK the last time around."

For Safexpress, the logistical feat here is the simultaneous delivery nationally to hundreds of outlets in over 50 Indian cities, as the India launch is to coincide with the worldwide launch.

The simultaneous delivery impact gets higher considering the time of delivery to stores is to match the midnight of 15 - 16 release of the book in London.

Rising to the challenge, Safexpress is deploying a project team and has deputed more than 100 vehicles to undertake simultaneous delivery.

With reports of leaks coming in from different parts of the world, Safexpress has implemented stringent measures across its warehouses. In every city, the books have been placed under constant electronic surveillance with guards manning storage centers. All kinds of electronic equipments like phones; cameras etc are prohibited inside the premises.

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