MetLife targets Apna Bazar customers with new scheme

BANGALORE: MetLife India Insurance Co. Pvt. Ltd and Apna Bazar, have announced the launch of Apna Life, a Group Life insurance cover extended to customers of Apna Bazar. A non-participating and simplified underwriting product, Apna Life will be available to customers of Apna Bazar who fulfill certain criteria.



Apna Life's uniqueness lies in its affordability and simplicity as it can be procured with the minimum amount of formalities. On purchase of pre-paid coupons worth Rs.6000, any customer of Apna Bazar coming under the age band of 18 to 40 years and who satisfy certain health parameters as laid down by MetLife would automatically be eligible for life cover of Rs. 100,000 sum assured under the said Group Life Insurance Policy, states an official release.



Announcing the launch of Apna Life, company CMO Suraj Kaeley said,"MetLife has always looked at deepening and widening its base for insurance products and Apna Life is an effective option for us to achieve this objective. The association with Apna Bazar Co-op. a reputed player in the food and retail segment will help us to expand our product reach as well as bring unique benefits to the customers loyal to the Apna Bazar chain of stores,"



According to Apna Bazar Co-op. chairman Suresh Tawde,"Apna Bazar has always believed in giving high quality products to its customers and with Apna Life we are trying to demonstrate our efforts of giving value-added service to our customers. By partnering with MetLife we are giving our customers a product of international standard."

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